Director of Paid Search
3 months ago
Lead a team to strategize, develop, execute and analyze paid campaigns.
Lead a team in the maintenance and monitoring of keyword bids, budget caps, clicks, conversions and other metrics.
Apply appropriate analysis and optimization techniques to ensure that campaigns deliver consistently and achieve KPIs, goals and objectives.
Analyze and capture data to support reporting, analysis, testing, optimizations and forecasting.
Identify search trends and opportunities to improve campaign performance.
Create and implement tests to achieve actionable results and improve campaign performance.