1 day ago
Own, define, and lead strategies for growing the base of free and pay-as-you-go users of Cloudflare’s global cloud platform.
Align and coordinate dedicated resources across Marketing, Product, and Data teams to execute on the strategies to drive increased acquisition, engagement, retention, and growth of free and pay-as-you-go customers.
Recommend new and user-friendly product, pricing, and packaging/bundling strategies that improve the user experience and help drive user growth targets.
Drive an aggressive experimentation approach to unlock value and accelerate user growth.
Define new approaches to measuring the effectiveness of all user growth initiatives and key business drivers, in partnership with finance, data, and business intelligence teams.
Provide day-to-day, organizational-wide visibility into ongoing performance dashboards and metrics.
Help continually refine the different user profiles and personas of free and pay-as-you-go users through user research.