Collaborate with product managers, engineers, and designers to define broad requirements and product goals, with localization efforts at the forefront of your approach.
Refine copy in prototypes of various fidelity to validate new product concepts.
Relentlessly champion the user experience by defining a broad language strategy within our digital experiences .
Identify copy-related usability issues for upcoming feature releases and collaboratively align on a solution.
Tackle fiendishly complex UX copy problems and provide clarity for the team as you break them down into viable, user-centered solutions.
Analyze engagement metrics on in-flight pilots, and rapidly iterate the copy strategy with an eye towards constant improvement.
Partner with our marketing organization to embed the proper voice and tone of H-E-B in to all of our digital products and interfaces.
Be the fountain of knowledge - keep the company in sync with digital copy guidelines: voice, tone, content localization, digital FAQ needs and dependencies, etc.