Director of Marketing
Chive Media Group
Work closely with VP and peers in the development, management and execution of a multi-channel marketing strategy (emphasis on digital) that drives KPIs and top and bottom line revenue objectives.
Working collaboratively with the VP, play a key role in the definition and delivery of agreed to KPIs and financial goals. Gain alignment to and effectively help manage the annual digital operating budget and results. Manage the budget and understand how to make the appropriate tradeoffs and adjustment when performance exceeds or falls short of expectations.
Ongoing oversight and management of monthly marketing spend by channel.
Responsible for reporting of daily, weekly, monthly KPI tracking along with recommendations to optimize performance.
Drive the execution of the marketing and communications plan across all channels inclusive of web properties, social channels, email, blog, mobile app, influencer marketing, PR, SEO, paid search, paid media.
Manage day-to-day operations with demand gen agency partners/vendors for paid digital media, paid search, paid social media and SEO.
Collaborate in the development and deployment of a comprehensive content and audience segment development strategy designed to enhance awareness, consideration and advocacy for the brand. Content will impact UGC, drive SEO and brand voice.