Director, Public Relations
Create and execute annual communication plan to drive strategic brand goals.
Develop and implement media relations strategy and plan, seeking high level placements in print, broadcast and online media with goal to elevate the brand awareness in the marketplace.
Create an innovative, powerful earned media strategy: developing tailored pitches, hyper-targeting media contacts, media outreach and placement of stories.
Create press materials: brand messaging, customized pitches, press releases, media training/briefing books
Strengthen overall knowledge of our product, internally and externally - convey brand messages accurately and articulately to media, consumers, influencers, suppliers, partners and colleagues.
Develop and enhance influencer relations for new exposure areas in the insurance and financial industry, and other select passion areas.
Create captivating brand narratives and series of soundbites.
Work closely with brand and strategy team to develop messaging regarding the mission-driven nature of our company, to enhance the reputation of our brand.
Identify thought-leadership opportunities inclusive of leadership speaking opportunities and op-eds.
Develop KPIs and ensure measurement tactics in place to quantify exposure.