Sponsored Ads Manager
1 day ago
Be responsible for launching, managing and optimizing all search marketing across Amazon, ebay and Walmart.
Plan, develop, and implement comprehensive search marketing strategies to increase visibility to marketplace customers who are ready to convert.
Work closely with internal teams such as Merchandising, Growth, Vendor Management, and Pricing to ensure there is a holistic brand approach to accomplish margin goals.
Monitor weekly campaign budget, bids, competitors’ ads, and adjustments to achieve ROI goals.
Own continual optimization at the campaign, adgroup, product and keyword level.
Deliver a weekly performance analysis of the impact of sponsored advertising to our overall top and bottom line
Determine keyword selection.
Translate business needs into search marketing initiatives.
Need to react quickly and manage change in a fast-paced environment.