4 hours ago
Drive strategy, specification and execution of new product initiatives. Build products from existing ideas, and help to develop new ideas based on your industry experience and your contact with local business professionals. You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality.
You must be able to communicate with all areas of the company. You will work with an engineering counterpart to define product release requirements. You will work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. You will also serve as the internal and external evangelist for your product offering.
Provides source data for product line communications by defining product marketing communication objectives.
Develop product pricing and positioning strategies.
Lead cross-functional teams including Engineering, Marketing, Sales and Customer Success to create, launch, enhance and drive business success of new and existing products.
Identify key performance metrics and optimize product performance to meet and exceed performance goals. Perform ad-hoc analysis to extract insights from our data to drive product performance improvements.