User Researcher & Prototyper
Conduct user research with all user segments—consumers and Partners.
Identify user needs and goals.
Develop task and workflow modeling, ethnography, and persona development.
Complete rapid iterative usability testing as well as more formal, in-depth testing.
Design and run usability tests for existing H-E-B digital properties like the H-E-B native app, H-E-B Pharmacy app, heb.com, centralmarket.com, and H-E-BtoYou (curbside pickup and delivery) to identify optimization opportunities.