Senior Marketing Analyst
Work closely with members of the marketing team to understand how data is collected in their respective areas and systems.
Setup reference codes for promotional campaigns and lead generating activities, ensuring they are tracking properly.
Manage campaigns in Hubspot, Salesforce, or recommend a better 3rd party tracking tool.
Work with product to make sure marketing approved event tracking is established for feature adoption data fields in our marketing automation tool.
Work with the Data/Dev teams to ensure all required data fields are available for marketing.
Perform regular full funnel analysis of marketing performance by geography, product, campaign, and/or channel, measuring key metrics like the conversion rate from trials to subscribers to revenue and make recommendations based on their results.
Map disparate data sources into one dashboard for a single view of overall marketing performance.
Produce monthly reports for the marketing and executive leadership teams.
Recommend a model for how we can more effectively measure the impact that channels like TV, radio, podcasts, and display advertising have on generating trials.
Identify points where customers are churning and provide recommendations for reducing this churn.
Track all marketing-related expenses in order to understand the return of each activity.
Participate in the development of a marketing budget based on analysis.
Identify areas of improvement in our lead follow-up process.
Stay up to date on industry trends to understand how ShipStation’s funnel performance compares to best in class standards.