Sr. Digital Marketing Manager
This position is responsible for planning digital marketing campaigns (including web, SEO/SEM, email, social media, and display advertising), maintaining DISCO’s social media presence across all digital channels, executing integrated marketing campaigns using Pardot, and measuring and reporting on performance against KPIs.
The ideal candidate is a Pardot and Salesforce.com power user and has experience scheduling, executing and optimizing digital marketing campaigns. This person will be responsible for the strategic operation of Pardot including list building and segmentation, email communications, nurturing, A/B testing, and integration with Salesforce. You must also have a passion for setting goals, tracking metrics and campaign effectiveness, communicating results and optimizing campaigns for better performance.