Performance Marketing Manager
12 hours ago
ScaleFactor is looking for a Performance Marketing Manager to aggressively grow our industry-leading accounting, finance, and marketplace solutions. As ScaleFactor's Performance Marketing Manager you will own the strategy, execution, and tracking of our SEM, Paid Social, and Native channels to drive marketing performance in line with budget. This includes monitoring and analyzing channel performance and maintaining reporting on campaign performance, ROI, and LTV. You’ll drive ongoing campaign optimization and expansion with ongoing copy and landing page testing to improve performance and drive high volume at high ROI. You’ll build campaigns from the ground up, including: campaign planning/organization, competitive analysis, keyword research, and ad copywriting. Fluency in digital marketing, paid search, and affiliate management technologies are required.