Paid Search Manager
Create and implement effective desktop and mobile campaigns across a number of paid media platforms, including Google AdWords, Facebook, Twitter, LinkedIn and other platforms.
Manage Google AdWords Search, Display, Video and App campaigns, including audience targeting, keyword research and selection, ad group structuring, ad copy writing and landing page testing and optimization.
Manage campaign budgets & adjust bids to optimize campaign ROI.
Track daily, weekly & monthly KPIs to identify opportunities for improvement.
Report KPIs to management on a weekly and monthly basis, and continually recommend ways to optimize the search engine business.
Work with the entire marketing team to maximize online marketing campaigns for both consumer and business customers.
Keep pace and report on SEM and PPC industry trends and developments.
Gather competitive intelligence, including research on competitor keywords, ad copy and landing pages.
Other duties as assigned.