Marketing Campaign Specialist
3 days ago
Responsible for cross-functional planning and execution of multi-channel campaigns and events.
Develop, test and refine strategies for generating and nurturing leads at all stages of the lead funnel in order to increase lead conversion and help shorten the sales cycle.
Manage daily nurture program for multiple verticals and personas in different stages of the lead funnel including content, copy, and list management.
Coordinate account-based marketing campaigns including email, direct mail, web personalization, display ads, landing page creation, and audience segmentation.
Manage direct mail logistics including the sourcing and ordering of inventory as well as the mail fulfillment platform and account relationship.
Coordinate hosted and sponsored monthly webinar programs, including the pre-, live, and post-event plan, promotions, and logistics.
Manage media buys and content syndication programs.