From analytics to branding, it can be be overwhelming for startups to learn how to scale their business. In today’s ever evolving entrepreneurial climate, some find it challenging to balance different aspects of building a company. How do you shift between growing a social media presence and ground support for clientele?

Join the Magicians of Marketing, hosted by MassChallenge Texas, to learn how to build your audience from a panel of marketing experts in a tell-all discussion to help you learn the secrets of the trade. Our goal is to share our passion and excitement for achievement, with bold, fresh faces bringing new products and services into the foreground. With this in mind, we are here to provide insight and support to better help you maximize your success.

Food & beverages will be served. RSVP via Eventbrite.

Schedule:

6:00PM-6:30PM - Networking
6:30PM-7:30PM - Panel and Q&A
7:30PM-8:00PM - Networking / Close

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THE PANEL
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Moderator: Moby Hayat, The Fire Show Podcast
Moby is a Podcaster, Event Host, and Speaker in Austin TX. Having moved to Texas in 2010, he's working towards building a platform to help creators and founders create and sell digital products.

Panelist: Alex Birkett, Hubspot
Alex Birkett works on user acquisition growth for HubSpot's freemium products. Sitting at the intersection of SEO, conversion rate optimization, content & campaigns, Alex leverages data to prioritize the highest impact user acquisition projects to bring thousands of net new users to HubSpot's growing suite of products.

Panelist: Justin Rondeau, DigitalMarketer
Justin Rondeau is the Head of Marketing at DigitalMarketer and leads product innovation at TruConversion. He specializes in running marketing campaigns across all digital channels, improving digital experiences to help grow businesses and is also interested in data, karaoke, split testing, mustaches, and the Boston Bruins.

Panelist: Rachel Holtin, AustinFoodstagram
Rachel Holtin is the founder of @AustinFoodstagram, a food, style and travel blog based in Austin, TX. Holtin is 27 -years-old, and moved to Austin in 2010 to attend the University of Texas at Austin, where she earned a degree in Communications. She has since run social media & influencer marketing programs for Favor Delivery as well as starting her own Influencer Marketplace for bloggers and brands to connect called Trend. In 2018, Holtin went full-time on her blog, and focuses her attention on creating content for brand partners and local restaurants.

Panelist: Nicole Forbes, BigCommerce

Nicole Forbes has spent more than 15 years of success in Strategy, Partnerships, Program Development, Sales Management, and Business Development with an extensive experience in Marketing and Operations. She has exemplified leadership through ownership of process and outcomes. She has designed, developed and managed programs and process, even where chaos exists. Nicole is data-driven, not data paralyzed and has a thorough understanding of sales, team building, and marketing: strategy, messaging, sales cycles, business models, pipeline health, and operations. She believes in holistic client and partner engagement.

Above all, Nicole values boundless curiosity, grit, resourcefulness, and empathy, and she strives to embody those qualities.