About selfpublishing.com

Selfpublishing.com is a company that teaches people how to write, market & publish their first book in as little as 90 days.

Then we teach people to use that book to grow their impact, income, or business.

Our program is by far the best on the market which is why we have one of the highest student success rates of any online training company. We genuinely care about student results and provide a great avenue for them to be successful.

Our company is driven by 2 unique viewpoints:

It’s not about the book. It’s about what the book does for you. We believe that “Books Change Lives” and we believe in the power of “” (changing lives through books)

In going through the process, our students learn a lot about themselves and conquer fears, challenges & limiting beliefs they never knew existed.

They’re also surprised by all of the opportunities that pop up once their book is out in the world.

The purpose of our company is to disrupt the publishing industry and show people that self publishing is not only an option, it’s the BEST option.

The publishing industry is broken. Big publishers are antiquated and inefficient. They take advantage of the people doing the hard work...the authors. Our company exists to show people there is a better way…

…a way that doesn’t involve: using a publisher, wasting 2 years of your life, giving away all of your creative liberties, giving away all of your book royalties, and relying on a publisher that doesn’t do any marketing for your book.

Selfpublishing.com made the INC 5000 in 2018 (#2,699) and in 2019 (#1,483) as one of the 5,000 fastest-growing private companies in the US.

As we always say, “the best is yet to come”. We’re excited to continue climbing & growing thanks to our incredible team & customers.

About the role

The purpose of this role is to grow revenue and engagement through great copywriting. A lot of this copywriting will be via emails and texts…but this person is responsible for improving the copywriting across all of our marketing assets. (ads, landing pages, CTAs, etc)

This role aims to drive organic revenue and qualified appointments by managing, testing, and improving our copywriting everywhere we interact with prospects. 

You’ll play a key role in helping to grow selfpublishing.com’s revenue as fast as possible while also finding ways to optimize our current user experience journeys to result in more books being published and more lives being changed.

KPI's

1. Qualified applications - grow by 30%+ per year

2. Lead > Qualified applications % across all email channels & platforms: 6%+

3. Open rates & CTR rates on emails (promotions and evergreen follow-up funnels)

   1. Open Rate: 35%+

   2. Click Rate: 1.25%+

   3. ClickThrough Rate: 7%+

   4. Engaged House Email List Size:  - Current list size: 63,445 (Seg ready list engaged and marketing contacts)
      - Target list size (green line): 75,000 (20% growth)

What you'll do

• MUST be great at 2 things: 

  1. Email & Text Marketing Strategy and Management (60%)

     • This person will oversee the email list strategy and all accompanying Hubspot workflows in order to optimize evergreen Qualified Appointment (“Qapp”) performance. 

     • Constant and rigorous split testing across all sites and email workflows in order to optimize evergreen conversion. 

       • Identify workflows and opportunities and manage 1-off projects involving the optimization of Hubspot workflows across different areas of the business, including but not limited to email, business development outreach, and other SPS-owned websites (SelfPublishing.com, theWriteLife.com, TheBookDesigner.com, MakeALivingWriting.com, FreelanceWritersDen.com).

     • Improve deliverability rate of email and text message marketing campaigns (broadcast & evergreen)

     • Increase open rates, and click through rates across email & text campaigns in order to increase engagement, conversion, and deliverability while decreasing spam reports and prospect or student complaints. 

  2. Lead to Qualified App Conversion & Customer Journey (40%)

     • Improve the copywriting of our ads, CTAs, pop ups, landing pages, etc

     • Manage, update, and optimize email and text / post-opt-in conversion and customer journey to increase qualified appointments (“Qapps”) through value-add content and resources, low ticket offers, and CTAs with the end goal of first qualifying prospects and then getting those qualified prospects on a sales call

     • Identify and implement opportunities to improve the user experience of the post-opt-in customer journey for less email overwhelm and an “SPS Raving Fan Experience” from their first interaction with us

Qualifications

• 3+ years experience in an email strategist role within a digital marketing organization

• Ability to maximize overall conversions across all email and evergreen channels 

• Thorough understanding of all Hubspot systems and can proficiently manage all Hubspot workflows across various business functions

• Critical-thinker and problem-solver, self starter, proactive in knowledge sharing

• Able to manage multiple projects, communicate progress against milestones clearly and concisely as well as navigate ambiguity and competing priorities

• Proven experience in quantitative & qualitative analysis to justify proposed actions

• Strong ability to communicate and collaborate across all aspects of the business

• Must be able to interpret performance reporting and recommend actionable next steps

• Proven track record of month-over-month lead and revenue growth for multiple websites

• Solid experience in landing page creation and split testing for increased conversions

• Experience with AI texting preferred

What technical knowledge do you need to perform in your role?

Required: Wordpress, Google Docs, Slack, Zoom, Google Drive, Hubspot, Google Analytics, Google Webmaster Tools, ConvertKit, 

Preferred: Asana, ClickFunnels, Ahrefs