14 Austin Sports Startups Bringing Tech to Athletes, Coaches and Fans

by Kelly O'Halloran
February 10, 2020

Our city ranks high year after year as one of America's Healthiest Cities, according to the American Fitness Index. In 2016, Austin ranked in at the 15th spot. 

Combine the city's love of health and fitness with its booming entrepreneurial and startup scene, and you've got a long list of sports and performance tech companies both on their marks and getting set. Here are 14 of them that are supporting fans, coaches, athletes and those just trying to stay fit.

Notable Sports Startups in Austin

  • FloSports
  • MapMyFitness
  • Atlas Wearables
  • Your Trainer
  • FanSided
  • Trago

 

flosports sports company austin
flosports

The sports media company, Flosports, offers subscription-based sports channels in live programming, original content, and owned and operated events. Most recently, they launched FloRodeo.com, marking their 20th featured sport with professional rodeo coverage.

 

acs athletics sports company austin
acs athletics

ACS Athletics built a suite of software solutions to help collegiate athletic departments manage recruiting, compliance, operations, communications and student athlete data. Their various models can integrate with one another or run independently. 

 

areyouwatchingthis sports company austin
are you watching this?1

Using a patent-pending bot that globally tracks box scores, team histories, internet chatter and in-game stats, Are You Watching This?! combines data with TV listings to let you know which games are worth checking out. Sports fans receive automatic notifications via e-mail or SMS with a live score, along with grounds for why a game is worth watching and what channel you can tune in to watch. 

 

atlas wearables sports company austin
atlas wearables

The Atlas Wearables team has designed a fitness tech watch that tracks exercise, muscle activation, personal records and calorie burn. It also logs your workouts and differentiates amongst various forms of exercise, setting them apart in the sports wearable industry by not being limited to only a few data points.

 

coachtube sports company austin
coachtube.com

CoachTube is an online channel helping coaches all over the world share their knowledge and get paid for it. The sports and coaching lessons are available on-demand for students looking to strengthen their sundry skills. Hundreds of courses are available on the site in every sport, with both free and for-purchase content available. 

 

fansided sports company austin
fansided

Acquired by Time in May of 2015, FanSided unites fandoms from over 300 communities in an online network made up of sports, entertainment and lifestyle sites. Two brothers launched it in 2007 because they wanted to play a role in the coverage of the Kansas City Chiefs. 

 

fitnesstrainer sports company austin
fitnesstrainer.com

Founded in 2014, Fitnesstrainer.com connects personal trainers with interested, local clients based on fitness experience and preferred programs. They now support 30 cities across the country and hire contracted trainers throughout each region, who manage their own rates and schedule through the Fitnesstrainer.com platform. 

 

mapmyfitness sports company austin
mapmyfitness

Mapmyfitness, now a product of Under Armour Connected Fitness, helps athletes and exercisers map their running routes, track their goals, log food and workouts, and receive support and encouragement through an online network of friends. Their apps include MapMyRun, MapMyride and MapMyWalk. 

 

mytennislessons sports company austin
mytennislessons.com

A marketplace for tennis lessons across the country, MyTennisLessons helps tennis players locate and meet area coaches. All featured coaches have reviews, photos, certifications, experience and total verified lessons. Users can find a coach, book a training session, schedule future appointments with reminders and securely pay over the platform. 

 

paid up sports company austin
paid up

To help manage youth sports more efficiently, PaidUp created an online platform that helps manage finances. Their solution collects, processes and tracks payments, and provides real-time reports that link directly to the organizer's accounting systems. 

 

swimtopia sports company austin
swimtopia

Swimtopia offers a software management solution for swim coaches nationwide to run their swim programs. Coaches and coordinators can track meet scores, find volunteer participants, send updates and setup schedules through their platform. 

 

togga sports company austin
togga

Togga developed a fantasy sports platform for the soccer community that loves the English Premier League. Similar to the American fantasy football leagues, Togga hosts online drafts and allows users to launch their own fantasy leagues or join pre-existing leagues with a referral code. 

 

trago sports company austin
trago

Trago's patent-pending water bottle measures your water intake and connects with smartphones and other wearable technologies to report its data back to you. Users can set water consumption goals and stay up to date throughout the day. Data adjusts based on body type, location and level of activity, and coaches and trainers can also use the IoT bottle to monitor their teams' water levels. 

 

your trainer sports company austin
your trainer

Launching a matching system for clients to locate local personal trainers, Your Trainer also provides a virtual trainer with custom workouts available through an app. Over 73,000 people currently use the online workouts across the country. More than 3,000 exercises have been loaded across 23 workout styles. 

 

Jobs from companies in this blog

Austin startup guides

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