Company Overview

uShip is the world’s first and largest shipping marketplace. Consumers and businesses can compare and book bids from hundreds of thousands of customer-reviewed transportation service providers, ranging from independent owner-operators to the largest freight carriers and brokers. Customers save money and service providers use their empty cargo space – everyone wins! We’re an Internet company focused on solving a real-world problem and having loads (pun intended) of fun along the way. Our service providers are even featured in A&E’s real life drama, ‘Shipping Wars.’

Since launching uShip in 2004, our mission has been to be the world’s leading online solution for shipping anything, anytime, anywhere. We are passionate about empowering buyers and providers of transportation services to efficiently conduct business on an unbiased, transparent and competitive platform.

If you are a motivated, smart, and driven individual who wants to work in an energetic and entrepreneurial environment with outstanding career and growth opportunities, then this is the career opportunity for you!

Job Overview

We are seeking a versatile and highly-motivated Content Marketing Strategist. The Content Marketing Strategist reports directly to the VP of Market Development and will be a key contributor to driving awareness and growth through the content marketing program. You will manage the daily coordination, creation, and production of the company’s content across a variety of topics. You will also act as a project manager to ensure campaigns are deployed successfully, track metrics and provide insight on best practices/program enhancements to optimize future efforts. You should have good time management skills, be able to handle multiple projects simultaneously, and thrive in a metrics-driven environment.

Job Responsibilities

• Act as editor-in-chief, actively blogging on our website and creating compelling content assets such as ebooks, webinars, reports, and manuals
• Collaborate with creative, product marketing and PR peers to identify content gaps and opportunities for new and fresh ideas that will drive visits and conversions
• Build a stable of subject matter experts - both guest bloggers and internal talent - to create additional compelling content
• Gain a deep understanding of customer pain points and ability to identify relevant subject matter of interest for a particular online audience
• Monitor social media conversation and use insights gathered to inform content development
• Work closely with the social media team to determine social media calendar and post content across social media channels
• Build a content strategy and editorial calendar including re-use of evergreen content for lead nurturing and development
• Be able to serve as project manager for content production, from idea to completion, and report on the performance
• Evaluate, plan, organize, manage, publish and contribute to all corporate online channels ensuring consistent messaging and monitoring
• Establish and maintain an integrated approach to multi-platform digital content management supporting engagement with uShip stakeholders
• Maintain formal process to update and share findings with marketing teams and other stakeholders
• Develop metrics and KPIs to analyze and continuously improve the content marketing funnel
• Maintains awareness of new and innovative digital and social media trends and tactics and introduce where appropriate to support business objectives

Job Requirements

• 4+ yrs of professional content writing and marketing experience
• Experience marketing to both consumers and businesses, as well as persona-based messaging
• Ability to integrate business value propositions and competitive advantages in an easy to digest consumer speak
• Possess a passion for content strategy as a discipline and customer experience as a shared mission
• Effective organizational and project-management skills
• Effective communication and presentation skills
• Experience with cross-functional collaboration and partner relationship management

Why work at uShip?

Who says work can’t be fun? Not us. Not only is uShip the world’s largest online shipping market place, we’ve also got a few tricks up our sleeves to make sure our employees want to come to work every day. We know that shipping doesn’t always sound that amazing on paper, so we though a little Q&A session would help you realize you WANT to join the online shipping revolution:

Q: Can I get 100% paid employee medical/dental/life insurance? A: Done!

Q: What about 401(k) matching? A: Yep! 

Q: How about ability to acquire pre-IPO stock options? A: Your wish is our command!

Q: I want a companywide team building event every first Friday of the month. A: Look no further!

Q: What about free breakfast and lunch? A: Not only do you get that, we’ll 1 up you. How about having that food cooked for you by our in-house chef?

Q: Can I bring my dog to work? A: You bet!

Q: How about the ability for senior mentorship, accessibility to the executive team, and cross-departmental projects? A: Check! Check!! and CHECK!!!