You are:

Creative, curious, resourceful and independent. You love working in a fast-paced, open-office environment with a team that knows how to get stuff done. You thrive in a company with a healthy amount of change and an eye for precision. You love a good deadline and can hold yourself to it. You know that when you hand in your first draft, it’s your third. You aren’t afraid to be edited. You have a passion for taking big, heady topics and turning them into snackable pieces of content that span all mediums and channels and roll up to the overall strategy. And you love finding ways to improve your content so that it earns more eyeballs.  

Who you will report to Manager of the Content Team

Roles/Responsibilities

• Produce high-quality written and multimedia content including blogs, website copy, opinion pieces, infographics, ad copy, video scripts, social media posts, press releases and talking points.
• Work with the Manager of the Content team to build an editorial calendar and content strategy.
• Manage content production lifecycle from ideation to the publishing.
• Work with marketing team members and subject matter experts across the company.
• Research, write and review articles, web copy, marketing copy, as well as product, sales and event collateral.
• Work with sales team to develop and execute multi-media content to achieve marketing qualified lead goals.

• Work closely with design team and use their creative processes to turn words into a visual reality.
• Assist in the management of Kapost, the centralized content management, and sales enablement system.
• Assisting in PR, Events, Social Media and Webinar content production.
• Ensure all content is on-brand and is consistent regarding quality and tone of voice.
• Ensure content and message align across an integrated marketing strategy.
• Continuous education on our industry and the issues and challenges they face.
• Continuous education on our products and services and how they alleviate the issues and challenges our industry faces.

Background/Experience

• 5 years experience in a writing and marketing-related role.
• A Bachelor’s degree or equivalent experience.
• Strong writing, communication, and organizational skills.
• Background in editing, specifically AP-style.
• Experience researching keywords and implementing SEO strategy across content.
• Experience - or at least an understanding of - how the marketing content engine enables sales and accelerates the demand generation cycle.
• Collaborative, able to work across functional teams.
• A knack for numbers and a deep need to understand performance and tailor content to optimize the experience and hit content conversion goals.
• Google for Business, Microsoft Office
• Experience working in Adobe products not required, but considered a plus.

What you should know about this position:

Running and working in a restaurant/hospitality business is some of the hardest work in the world. As the Content Specialist, you need to be passionate about educating employees, managers, and operators on better ways to run a restaurant/hospitality business.

We write less about food and more about profit and loss statements, margins, employee engagement, career development and labor forecasting. If that kind of content gets you excited or sounds interesting, then come on in!  We’re a content engine that executes with precision. We engineer our content so that we deliver pieces that are not only creative and engaging but deliver results.

The content team spends a lot of time joking, laughing and pushing each other to come up with the next best idea! You’re gonna need a sense of humor and a good dose of humility on this team!

We Are: