Join the HotSchedules team as our….Director of Marketing Operations:
The Director of Marketing Operations will report to the HotSchedules Chief Marketing Officer, Neville Letzerich and will lead the marketing operations function for HotSchedules, an industry leading, data-centric software company serving the hospitality sector.

You are:A Marketing Operations expert in the software, product, high-tech, professional services and/or hospitality industry who is responsible for marketing-related measurement, planning, infrastructure, key project coordination and data management. This role will act as the data-driven consultant to the CMO, facilitating the establishment of marketing strategy and ensuring alignment of business objectives with operational budgets.

Roles/Responsibilities

• Provide dependable advice and consultation to the CMO, leveraging marketing performance data
• In conjunction with the CMO, collaborate with marketing leaders to achieve alignment with the corporate strategy
• Orchestrate the annual marketing planning process (e.g. milestones, participants, actions, templates, calendar), ensuring marketing’s goals are aligned with sales and product objectives
• Ensure impact-level marketing measurement and executive reporting on marketing’s contribution to the business
• Drive success of key transformation projects within the marketing organization
• Coordinate the budget strategy and manages the budget allocation and reconciliation process
• Ensure that marketing measurement drives performance review of key functions and campaigns
• Provide insights around campaign performance and areas for optimization
• Lead data strategy development and infrastructure deployment, including technology ownership and marketing process governance
• Gather and disseminate internal and external marketing best practices
• Deliver effective change management and communications for technology implementation, data policy and process re-engineering within marketing

Organizational Interlocks

• CMO/VP of marketing
• All marketing functions
• Sales operations
• Product management
• IT
• Finance
• Procurement
• Human resources

  Success Metrics

  • Marketing efficiency (e.g. CMO dashboard delivery, stakeholder value of dashboards, bi-weekly demand generation assessments)
  • Marketing effectiveness (e.g. strategic/plan goal achievement, budget to pipeline, budget to revenue, profit improvement, stakeholder interlock)

  Education

  • BA or BS required
  • MBA a plus
  • 7+ years of marketing experience, ideally in an operations role
  • Experience serving, collaborating with and influencing executive management
  • Understanding of sales cycles and product life cycles and their respective pressures on the marketing organization to drive demand and revenue
  • Experience analyzing and optimizing marketing funnel to sales pipeline to won/lost opportunity waterfall
  • Data-driven marketing strategy, planning, budget allocation and organizational alignment experience
  • Marketing measurement analysis and delivery using data from Marketo, SalesForce, Web analytics and finance systems
  • Experience in sales, sales operations or finance is desirable
  • Demand creation/field marketing experience is desirable
  • Experience with lead management process creation, delivery, and monitoring, particularly in the area of service-level agreements, is desirable
  • IT project management experience, including the rollout of related applications to sales and marketing audiences, is desirable
  • Consulting experience is a plus
  • Leadership and change management
  • Strong organizational skills
  • Passion for data with ability to translate quantitative data into actionable recommendations
  • People management (direct and through influence), including the ability to build a new team and work with diverse skill sets (from technical to strategic resources)
  • Ability to navigate culture and politics across multiple functions
  • Ability to translate business objectives into marketing goals and measurements
  • Ability to translate business objectives into operational requirements
  • Strong communication skills and an ability to adapt to audience needs
  • Financial management and budget allocation
  • Project management
  • Collaborative
  • Analytical thinker with a natural curiosity and ability to map strategy to tactics
  • Desire to see marketing work more smoothly and efficiently
  • Goal-oriented
  • Strong business acumen
  • Comfortable working with senior leaders
  • Comfortable working under tight deadline pressure
  • Able to solve problems/meet goals in creative ways with limited resources
  • Able to identify and use resources outside direct reporting structure
  • Strategic planning process
  • B-to-B marketing domain knowledge, particularly in demand creation workflows and marketing best practices
  • Marketing/Sales technologies, especially Marketo, SalesForce and BI tools
  • Marketing funnel analysis
  • Sales pipeline analysis
  • Sales cycles
  • Product lifecycle process
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  • Background/Experience

    • Key Competencies

      • Behaviors

        • Knowledge

        • We Are:

          Well-known across the globe for bringing the restaurant, retail and hospitality industries to the Cloud with our pioneering web & mobile products, superior customer service – and the people who make this happen.

          Our Values: Because they are important to us!

          Hospitality – We go beyond the expected to provide unparalleled experiences and help our customers do the same.

          Empathy - We started in a restaurant. Service of others - both externally and internally - is in our blood.

          Innovation – We never give up seeking creative ways to solve tough problems.

          Community – We believe in the power of the communities we create and serve, our community of team members and in giving back to the communities we live in.

          Fun – This isn’t just a job, it’s a calling, and we love it!

          Accountability - We do what we say we’re going to do. If something happens to prevent that, we determine the new course and communicate quickly.

        • Learn more about us, our story and how we became a part of the HotSchedules family of products and services. Visit the About Us page on HotSchedules.com