Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Role
The Marketing Manager will be the outbound marketing lead for both the Roku Devices product lines – TV, Players and Smart Home. In this capacity s(he) will align with business stakeholders and lead the development and communication of a holistic marketing plan, spanning all programs and channels. In addition, this marketer will lead the development and execution of end-to-end consumer marketing initiatives aimed at achieving market share and active account targets.
This role is highly collaborative, cross functional, and requires a strong understanding of data and analytics. You should have hands-on experience developing, planning, launching, and analyzing campaigns and programs across multiple channels. You should be a champion of the consumer and of the brand.
The ideal candidate will have a strong marketing background, relationship-building skills, and can analyze, interpret, and apply data. You should enjoy working in a dynamic, fast-paced environment in a highly competitive marketplace and have a track record of solid insight-driven strategy. You should be able to interface with senior level executives but also manage the day-to-day details to move initiatives forward.
What you'll be doing
- Develop holistic marketing plans for Roku TV, Players and Smart Home product lines, spanning all channels
- Manage campaigns from briefing, planning, creative development, implementation, and reporting for campaigns across multiple consumer touchpoints including, but not limited to display, video, email, and web
- Develop a deep understanding of the target audience and define best practices to reach and engage with them
- Partner with creative teams to develop strong messaging and storytelling that is cohesive and consistent across marketing touchpoints
- Work closely with media strategy, planning, and analytics leads to develop objectives, set goals and KPIs, and measure and track all campaigns and tactics
- Manage all day-to-day communications with cross-functional teams, including weekly campaign and program reviews
- In partnership with analytics team, report on campaign performance and actionable insights for future optimizations (i.e., targeting/segmentation, creative, channels)
We're excited if you have
- 6+ years of experience in the entertainment or in consumer tech; agency and/or client-side
- Highly collaborative nature and the ability to work cross-functionally while navigating through ambiguity and maintaining attention to detail
- Strong track record of experience interacting and working with multiple stakeholders and partnering collaboratively
- Demonstrated experience in bringing integrated campaigns to market
- Excellent communication and interpersonal skills, both written and oral
- Strong acumen in Excel, Powerpoint and program/project management tools (ex: Airtable, Asana) and experience with data visualization tools (Looker).
- Past success with analyzing data, drawing accurate conclusions, and adjusting strategy
- Strong track record of experience interacting and working with multiple stakeholders and partnering collaboratively with merchandising, business, analytics, media, and product teams
- Excellent communication and interpersonal skills, both written and oral
#LI-CU1
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.