You are:

• An energetic key player who will help fuel our marketing operations, own the marketing contact database and maintain the tools that keep the demand engine humming. You come with a love of data and a desire to master the art and science of demand generation.
• HotSchedules offers a fast-paced work environment, competitive compensation, excellent benefits and the opportunity work with fun people in one of the most innovative start-ups in the Austin area.

Role & Responsibilities

• Ensure processes and best practices are in place to maintain the integrity of HotSchedules marketing operations including database cleanliness, campaign effectiveness and pipeline contribution.
• Grow and manage internal lead database and oversee lead acquisition activities.
• Leverage Salesforce.com and Marketo to segment audience for greater campaign effectiveness.
• Optimize lead scoring to ensure quality leads are passed to sales development for qualification and optimal conversion rates.
• Develop, document and evangelize efficient workflow processes and best practices.
• Track ROI of marketing activities to ensure effectiveness and marketing investment.
• Analyze data from a variety of sources and build dashboards and reports that help us understand our business, make data-driven marketing decisions and drive net new opportunities.
• Work closely with sales, marketing and other internal teams as needed to ensure consistent strategic alignment.
• Effectively manage marketing technology vendors

Requirements

• 1-3 years’ experience in a B2B Marketing/Sales Operations or similar role
• Process oriented with keen attention to detail
• High energy, collaborative team player
• Excellent verbal and written communication skills
• Innovative, motivated, organized
• Experience in business analytics
• Advanced user of Microsoft Excel
• Marketing automation experience a plus (Marketo)
• Experience in software or restaurant or hospitality is a plus