Media Planning Coordinator
Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Role
The Media Planning Coordinator is responsible for executing and overseeing campaigns that drive streaming hours, subscriptions, and engagement by effectively & efficiently using owned and operated media. In this role, you will work across multiple teams, be expected to have excellent communication skills, and thrive in a fast-paced environment.
What you'll be doing
- Oversee the implementation of media campaigns, ensuring that they are executed according to the media plan and schedule.
- Create and manage timelines to ensure that all campaign elements are executed on schedule. This involves coordinating tasks and communicating with various stakeholders.
- Ensure all campaigns are being captured correctly in our internal reporting tools.
- Monitor and analyze the performance of media campaigns using relevant metrics and analytics tools.
- Takes a proactive approach to troubleshooting, anticipating potential problems, and implementing preventative measures to ensure seamless operations.
- Communicates technical issues with clarity and precision, facilitating smooth collaboration with cross-functional teams and stakeholders to expedite troubleshooting processes.
We're excited if you have
- Bachelor's degree in Marketing or equivalent field required
- Demonstrates a commitment to continuous learning, staying abreast of industry trends and emerging technologies to enhance troubleshooting capabilities
- Excellent troubleshooting and problem-solving abilities, along with an ability to collaborate cross-functionally in a dynamic and rapidly evolving environment
- Ability to work collaboratively and cross-functionally in a fast-paced, ever-changing environment
- Highly organized and comfortable managing multiple work streams at once
- Strong judgment and attention to detail
- Media planning experience preferred
- 1+ years in omni-channel & performance marketing preferred
- Familiar with Tableau, Looker, Google Analytics, and other similar analytics platforms
- Have a keen understanding of Roku’s ad products and campaign execution capabilities
- Live and breathe entertainment and streaming TV
#LI-AL1
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.