Product Marketing Manager

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About Us
OwnLocal is a fun-loving and hardworking Austin-area startup with a crazy plan to help local media companies survive in the digital age. We built this fancy tech to automatically generate digital campaigns for their local business advertisers. OwnLocal powers digital services 3,000+ media partners across North America, Europe, and Australia to drive success for local marketers.
We're backed by Y Combinator, 500 Startups, and tons of other awesome SV and ATX investors. We're profitable, cash flow positive, and have entered an exciting new phase with our product.

About You
Did you know that it takes seven seconds to open an iPhone box? Apple intentionally designed it this way. Apple values the design of their product, but it doesn’t stop there. They want their customers to have a positive experience across every interaction with their product. And that includes opening the box. But you probably already knew that—that’s why you’re interested in this job. And that’s why we’re interested in you. You’re an intelligent individual who has done their due diligence in researching the products we’ve built—and you’re intrigued. Because you know you’re the right person to perfect and manage the packaging of our products.
You are also an innately gifted listener. It’s not difficult for you to hear the “want” and decipher the “need.” You are a skilled writer but find you do your best work when you get to express your vision in a public speaking environment. Crafting an interesting narrative and telling a compelling story come second nature to you, especially when you’re sharing with customers and internal stakeholders. Your goal is to create the best work of your life and you see yourself doing that at OwnLocal.
Here are some things you’ll do every day:
  • Research, understand, and communicate the needs of local business owners and media partners
  • Develop go-to-market strategies and tactics for product releases
  • Identify and deliver sales, marketing, and support materials for the product
  • Deliver clear messaging and positioning for the product
  • Develop ongoing communication and engagement plans for marketing the product to existing partners
You should probably apply if you meet these minimum requirements:
  • 2+ years demonstrated, relevant experience in product marketing
  • Very strong written and verbal communication skills
  • Bachelor's degree from an accredited university
You should really seriously apply if any of the following applies to you:
  • You successfully brought a new product to market at a startup
  • You have experience developing GTM framework and checklist for product releases
  • You have a magician-like ability to transform stakeholder dreams into actionable solutions
  • You’re skilled in communicating confidently while encouraging feedback and collaboration
  • Your agility and adaptability is rivaled only by a wild stoat

About OwnLocal Culture OwnLocal has a culture of ownership, humor, and mastery. Our team is small enough to allow you to see how your work affects the bottom line and large enough to be stable. We appreciate that work schedules can be personal, but we very much value the time we spend together as a team. You’re an adult and we treat you like one. We like to experiment. We're proud to make mistakes (but more proud of our successes). We're always improving. One of our least favorite phrases is, “That’s how it’s always been done.” We encourage an inquisitive and curious spirit at OwnLocal, knowing that the only certainty is change. About Our Product Team Culture
Our product team is growing and has a ton of exciting and impactful work to do. We are driving the next generation of product innovation and growth at OwnLocal and collaborate closely with Engineering to build the right thing at the right time for our customers. We have ambitious goals in revenue growth, user experience design, and adding value for all users of our products. We believe process should serve people, not the other way around. We are strong advocates for our customers. We prioritize and ensure we’re building products of value. We are transparent with our customers and stakeholders. We believe strongly that Engineering exercises its creativity in determining how to build the product, and we provide them with every resource they need to do so successfully. We put metrics and measurement into our products and use data intelligently and responsibly to guide our decision making. We value learning, reflection, strategic thinking, and continuous reevaluation and improvement. We think independently and are skeptical of fads in design, methodologies, and tools. We don’t think “everybody does it this way” is a good reason to do anything. We’ve raised money from prestigious investors such as Y-Combinator and Baseline Ventures, but continue to grow over 100% every year out of a cash-flow positive and profitable business--which makes us accountable to our customers, rather than chasing investors. Salary
This position offers a salary of $70,000-$100,000 per year, depending on experience and includes company stock options. We do not accept any emails or phone calls about this position. Start Date
We’re looking to fill this role immediately. Benefits Yeah, we do competitive salaries, 100% paid medical / dental coverage, free life insurance, 401k and more. But now let's get to the fun stuff! Here are the benefits you won't see from the other guys: All the tools you need.
Can’t live without your favorite IDE? We’re happy to provide it for you. The best office space in Austin, TX. Our brand new office is very purposefully located near all of the downtown staples. Think Handlebar, The Backspace, and Medici. 24x7 stocked kitchen + free lunch. As if free catered daily lunch wasn’t enough, we provide all of the snacks, local beer, coffee, Topo Chico, and Redbull you’ll ever need! Team fitness challenges. Free Fitbit. Track your steps, activity, sleep and compete with your team. Free Starbucks coffee. Like coffee? So do we. Howard Schultz went to the trouble of putting a Starbucks on every corner, so why fight it? Anywhere in America, we've got you covered. Free car2go anywhere in Austin, TX. We're making it even easier to get around town. Unlimited vacation. 100% open vacation policy. Seriously. Take time off when you need to, and come back refreshed and ready to work. In addition, we also have quarterly company off-site meetings. But wait! There’s more.
We know how to have fun. Team outings, continuing education, and company events are an important part of our culture. Our team members love Harry Potter, sports, pinball, and everything in between. No matter what your thing is, you’ll have a place at OwnLocal.

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Location

The best office space in Austin. Our office is very purposefully located near all of the downtown staples. Think Handlebar, The Backspace, and Medici.

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