Help build out a modern product marketing department. Develop world-class go-to-market strategies for vertical industries. Outcome: Build a robust, modern product marketing engine focused on growing enterprise sales

• Create target buyer personas for enterprise customers
• Set up weekly calls with the field sales representatives where you ask them what materials they need to close a deal
• Create loss calls where you interview customers for each deal we lose and figure out why we lost it
• Create the go-to-market strategy and execution for key industry verticals in collaboration with the VP of Sales
• Collaborate with product management to ensure we are delivering on top priority customer needs that come out of field visits
• Develop a competitive strategy and the tools and enablement necessary to ensure successful field execution of the competitive playbook
• Create vertical specific sales decks, sales demos, and collateral
• Provide in deal support to the sales team
• Create objection handling checklists
• Measure the performance of the sales enablement tools you build 
• Create a tight feedback loop allowing both subjective feedback from sales team and objective feedback using tracking tools to determine what materials are being used.
• Build follow up response templates for sales enablement

• Ideally 2+ years of product marketing experience for a software company that sells to the enterprise
• You are laser focused on sales enablement and creating messaging/presentations/whitepapers/demos for the sales team around your target vertical
• Comfort marketing to high level technical buyers (e.g. CIO, CTO)
• Exceptional written and verbal communication and presentation skills
• Ability to communicate technical concepts to audiences ranging from C-level executives to developers
• Track record of excelling on a high performing team and ability to hold people accountable
• Strategic go-to-market thinker who has gone through multiple levels of scale
• Ability to be an individual contributor while the department builds up

• Customer obsession: constantly seeks to better his/her knowledge of the customer, their problems and challenges, how our solution fits (or doesn’t fit)
• Champion to the field sales team
• Constant improvement of sales materials and sales presentations

• B2B SaaS experience.
• Track record leading a company that builds and sells products to IT
• Has led teams through complex operational decisions
• Understands process and sees value in automation and efficiency

• Strategic thinker
• Strong sense of urgency
• Strong operationally-savvy problem solver
• Bold
• Innovative, out of the box thinker
• High EQ
• Self aware
• Entrepreneurial mindset
• Empowers and develops others