Content Writer
About Sysco LABS
Sysco LABS is a technology-focused division within Sysco, dedicated to reimagining foodservice through innovation. An extension of Sysco's commitment to deliver exceptional products and services to the foodservice industry, Sysco LABS uses customer and market intelligence, data-driven insights and agile technology development to rethink the entire foodservice ecosystem.
Our innovation will improve everything from the ordering process, inventory, pricing and automation to the in-restaurant customer experience. Operating with the mindset of a startup and backed by the authoritative expertise of an industry leader, Sysco LABS' mission is to improve the Sysco customer experience and consistently deliver cost savings and new innovations through technology.
Scope:
Reporting to the Creative Lead, the Content Writer will work across teams to direct, generate, edit, and deliver high-quality written material to support the many initiatives of Sysco LABS. This role is a hybrid of content production and content management, with the potential for evolving responsibilities as the organization expands.
As a dedicated written content specialist, this role provides the opportunity to evolve and maintain the unique voice across all of Sysco's digital applications, associate-facing materials, and Sysco LABS's digital presence.
If you are interested in the role, please also submit your portfolio.
Essential Functions:
- Work with Product Managers, Creative leadership, and Legal teams as needed to generate tone-consistent content for Sysco's digital solutions and related assets such as emails, landing pages, ads, and release notes.
- Regularly audit content to ensure accuracy, consistency, and relevancy.
- Work with the Creative team to develop user experience proposals, generate marketing content, document procedures, and provide support for all Creative initiatives.
- Collaborate with Creative, Marketing, and Product teams to define content strategy across all communication channels.
- Work against an editorial calendar with the team to produce content and build new editorial content plans.
- Aid in the scheduling and management of Sysco LABS's social media accounts and websites, as well as directing or generating content such as white papers, blog posts, newsletters, press releases, and other media to populate these outlets.
- Other duties as assigned.
Minimum Qualifications:
- Bachelor's Degree in Communications/Marketing or equivalent experience
- 5+ years of experience working cross-functionally with tech and creative teams
- Clear, friendly, and professional writing style
- Knowledge of AP Style and experience adhering to a brand voice and style guide
- Self-starter, critical thinker, and a staunch advocate for clear, concise, messaging
- Detail-oriented and highly organized
- Ability to manage multiple projects and document procedures for future use cases
- Knowledge of SEO and social media best practices
- Basic knowledge of HTML and web publishing practices
- Familiarity with the Microsoft Office suite
Preferred Qualifications:
- Basic knowledge of design principles and desktop design software
- Experience with project and content management systems
- Foodservice/culinary experience