Whole Foods Market
Revolutionizing the grocery landscape (again).
Austin, TX

Senior Copywriter at Whole Foods Market (Austin, TX)

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We’re looking for an experienced Senior Copywriter to fill out our team of food lovers. The ideal candidate is both one who can think conceptually to execute omnichannel brand campaigns and one who has a passion for UX/digital strategy and digging into nitty-gritty details. This role sits in our in-house creative department — the writers, designers and thinkers responsible for turning strategy briefs into the customer-facing cool stuff that builds brand love and drives our business.
Retail and food experience highly desired but not required if you’re a creative problem solver who can adapt quickly to our voice and tone; already has an understanding of best practices for web, social and email; loves a fast-paced environment; and can stay relentlessly positive on deadline.
Portfolio required.


  • Channel brand guidelines to create tight, compelling copy for in-store signage, web assets, paid media, social media and outdoor campaigns
  • Partner with Merchandising, Design, UX and Amazon teams on content creation within our Amazon e-commerce experience, and write high-visibility traffic-driving placements on Amazon.com
  • Work with Amazon partners to seamlessly introduce new services into the in-store experience through digital marketing efforts and in-store assets
  • Contribute breakthrough big ideas and strategic thinking to seasonal brainstorms
  • In partnership with the UX team, concept and write copy for clear, brand-aligned customer journeys across WFM.com and our app
  • Collaborate with digital editor and marketing program managers to write compelling, click-y long-form copy for the Tips & Ideas section of WFM.com, then bring the content to life in email and social
  • Collaborate with Consumer Comms team on earned media opportunities to increase brand relevance
  • Partner with art directors during the creative process on shoot planning, photo selection and design
  • Confidently present your work to Creative Director and VP of Brand in preparation for Marketing leadership review and approval
  • Mentor other copywriters through the creative process and oversee their work on high-visibility projects
  • Conduct yearly reviews, set goals, approve PTO and complete other admin for one direct report
  • Collaborate with copy editors to proof digital and printed materials for accuracy, spelling, grammar and adherence to AP Style/WFM Content Style Guide/Quality Standards


  • Bachelor’s degree in communications, journalism, advertising or related field
  • 5–8 years of copywriting experience at an agency or in-house
  • Strong ability to prioritize clarity over cleverness when required to do so in order to help a customer navigate in-store or e-commerce experiences
  • Must have the ability to quickly research and build a knowledge base on a variety of topics and create the context necessary for communicating that information clearly to customers
  • Food writing and retail experience strongly preferred but not required
  • Must be comfortable working in a highly collaborative creative environment where ideas will be challenged and where feedback will be given
  • Must have a commitment to a positive, solutions-oriented attitude, while having fun and inviting innovation
  • Demonstrated ability to meet deadlines and handle confidential information
  • Excellent organizational skills, attention to detail and a strong sense of urgency
  • Familiarity with digital editing/proofing and project management software such as ProofHQ, Workfront and Opal a plus
  • Must love snacking

At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.

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Where we are

Located in the heart of downtown Austin, we've been a mainstay in the Austin community since 1980.

Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Node.jsFrameworks

What are Whole Foods Market Perks + Benefits

Volunteer in local community
Partners with Nonprofits
On top of working with personal nonprofits, Team Members can work with and contribute to our three main nonprofits -- Whole Planet Foundation, Whole Cities Foundation, and Whole Kids Foundation.
Friends outside of work
Eat lunch together
Intracompany committees
Join committees ranging from our hiring committee, Inclusion Task Force, and more.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available

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