Whole Foods Market
Revolutionizing the grocery landscape (again).
Austin, TX

Senior Instructional Designer at Whole Foods Market (Austin, TX)

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Whole Foods Market (WFM) is looking for a creative learning experience specialist to join our team as a Senior Instructional Designer (IC5) for our Global Learning & Development (GL&D) Team. This individual will serve as a subject matter expert in learning sciences, instructional design, knowledge management, and evaluating impact to deliver best-in-class learning experiences.

The Senior Instructional Designer will be responsible for the design and development of highly impactful learning opportunities for all levels of the organization. They engage with Subject Matter Experts (SME’s) and stakeholders to understand, support, and advise on specific training needs, technology application, and performance improvement. They determine program needs by interacting with functional organizations to develop specifications for learning objectives and course content. They provide ongoing consultation on Learning & Development research, learning & motivation theories, behavioral outcome, technology application, communication, cognitive science, and instructional design.

The Senior Instructional Designer reports directly to the Senior Team Leader for Global Learning and Development. They collaborate with the GL&D Team and companywide stakeholders to support WFM’s unified learning culture and strategy.

Primary Responsibilities:

  • Evaluates learning objectives to determine which delivery methods best support company Core Values and business objectives that have measurable outcomes
  • Develops content for multiple delivery platforms (including digital and print), methodologies (including self-directed, facilitator-led, and small group learning), and audiences (including learners, trainers, and executives)
  • Synthesizes information from multiple, diverse stakeholder groups into cohesive, unified learning experiences aligning to learning objectives and drive behavioral change
  • Writes clear, cohesive content and quickly build iterative prototypes, incorporating multiple rounds of stakeholder and SME feedback to improve the experience
  • Develops recommendations for changes and improvements to Learning & Development processes, ensuring alignment with company objectives and culture
  • Develops practical, measurable solutions to complex problems  
  • Builds and nurtures business relationships vital to project success
  • Tracks high-level deliverables across projects and ensures deadlines are met on time
  • Works and contributes in a collaborative, team-oriented manner
  • Provides clear and consistent communication to all stakeholders
  • Serves as a strategic partner to support the consistency and quality of learning experiences
  • Collaborates with the Principal of Learning Production to verify that all quality standards are being met consistently
  • Ensures alignment across multiple projects

Skills/Abilities — demonstrated excellence in the following:

  • Instructional design - expert-level skill and ability in developing behavior-based and action-oriented learning experiences 
  • Foundational learning theories, principles of adult learning, and cognitive science
  • Learning sciences, human-centered design, and instructional design principles
  • Skilled in providing problem analyses and solutions in a creative and logical manner
  • Ability to identify and select appropriate learning and talent technologies, including authoring software and tools such as Articulate Storyline and Rise, In-Design, video development and streaming platforms, Inkling, Cornerstone OnDemand, and more
  • Ability to evaluate learning impact using a systematic method for gathering, analyzing, and reporting on information about the effectiveness of learning programs
  • Skilled in creating data collection tools such as surveys and structured interviews
  • Effective communication with internal stakeholders, external vendors, and partners
  • Ability to quickly adopt new methods and tools
  • Enthusiasm for working collaboratively, both internally and in cross-functional groups
  • Ability to deliver and receive constructive, solution-oriented feedback
  • Adaptability and perseverance with a growth mindset through ambiguity and change


  • BA/BS degree in Instructional Design or Learning Experience Design and 4-6 years’ experience OR equivalent combination of education and relevant experience, and companion portfolio
  • Certified Professional in Talent Development (CPTD) and/or Associate Professional in Talent Development (APTD) certifications preferred
  • Experience developing programs for delivery in a retail or enterprise training environment
  • Familiarity with WFM’s product mix, supply base, and retail operations is a plus

Job Grade & Location:

  • Level 5: Individual Contributor (IC5)
  • Location: Global Support Office - Austin, TX
  • Qualified Regional Team Member applicants may be approved to work remotely out of regional or approved satellite offices

At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.

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Where we are

Located in the heart of downtown Austin, we've been a mainstay in the Austin community since 1980.

Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Node.jsFrameworks

What are Whole Foods Market Perks + Benefits

Volunteer in local community
Partners with Nonprofits
On top of working with personal nonprofits, Team Members can work with and contribute to our three main nonprofits -- Whole Planet Foundation, Whole Cities Foundation, and Whole Kids Foundation.
Friends outside of work
Eat lunch together
Intracompany committees
Join committees ranging from our hiring committee, Inclusion Task Force, and more.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available

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