Digital Marketing Specialist - SEM/PPC
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Jovio is a new kind of real estate brokerage taking a transcendent approach to homeownership and real estate transactions. From streamlined brokerage services to empowering products and tools, Jovio is architecting tomorrow’s real estate marketplace.
We’re looking for a Digital Acquisition Specialist to own our online acquisition, measurement, and optimization. Specifically, the Digital Acquisition Specialist will:
- Develop the paid media strategy for lead generation to achieve revenue and pipeline goals.
- Own campaign budget, management, and execution across all paid acquisition channels to maximize return on ad spend.
- Map, track and improve the customer journey and identify ways to reduce friction and increase conversions.
- Create strategy for identifying, testing and evaluating new marketing channels and tactics.
- Drive a rigorous testing program, aiming to continuously launch, analyze, optimize, and scale new campaigns and strategies.
- Develop robust attribution tracking, allowing for downstream metrics measurement and funnel optimization.
- Conduct periodic keyword research, technical and content audits and competitor analysis to discover new SEO opportunities.
Qualifications:
- 2+ years’ experience and success managing digital advertising campaigns on Google AdWords and Facebook/Instagram (Google Adwords Certified is a Plus).
- Proficient with SEO & SEM tools such as Google Search Console, Moz, Google Analytics, etc.
- Strong tracking, analytics, and reporting skills, including Google Analytics.
- Up-to-date with the latest trends and best practices knowledge of PPC / SEM / SEO tactics and guidelines.
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Thrive in a fast-paced, growing company, where scrappy solutions and rapid experiments mobilize innovation.
- A genuine passion to improve the real estate industry.
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