Director, PR & Social

| United States | Remote | Hybrid
Employer Provided Salary: $150,852-$226,382 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
Sorry, this job was removed at 11:11 p.m. (CST) on Tuesday, April 9, 2024
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Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com

Our Ways of Working

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. 

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.  Additionally, this role will be required to visit our showroom in Beverly Hills, CA at least 3x a year for activations, shoot days, and special events. 

What the Role Is

We have built a beloved brand over the past 10+ years and are ready to share our story with the world. Babylist is seeking a seasoned and strategic Director of PR & Social to build our brand awareness, media business, and content ecosystem.

Who You Are

  • 10+ years of experience in brand, social media and PR marketing roles leading a consumer facing brand ideally in companies that have multiple business lines and revenue streams
  • At least 5 years of experience leadership and people management; you’ve hired, performance managed, and developed high performing teams
  • Experience building or upleveling video strategy and video specific content across multiple platforms 
  • Strong understanding and involvement in social media platforms. You understand its impact on the brand narrative and are excited to stay up to date on ever evolving trends   
  • Experience in developing and managing partnerships and collaborations with major companies, influencers, and celebrities
  • You’re an expert at and obsessed with media, balancing watching the latest trends with tried and true audience-growing techniques
  • You have the ability to context shift with ease between consumer and business needs, from creative concepting to P&L management to brand reputation management
  • You are confident in your expertise and know how to make a case when suggesting new initiatives and demonstrate ROI to multiple stakeholders
  • History of strong collaboration with revenue growth teams, especially advertising partnerships and performance marketing
  • You’re great at networking and have existing media relationships in digital, print, and broadcast
  • Strong analytical skills, with the ability to measure and report on the effectiveness of all channel initiatives

How You Will Make An Impact

  • Execute current and develop future comprehensive brand strategy that aligns with the company's overall mission and goals, with a focus on growing owned content and social media channels
  • Take a leadership role in the company’s original video strategy, creating user-focused and differentiated video content, including short-form and long-form, across all platforms
  • Lead the social media and PR teams to create and implement effective strategies that grow key KPIs
  • Identify and manage new business opportunities and partnerships that elevate and extend our brand awareness, including distribution opportunities with major content companies and celebrities
  • Collaborate with cross-functional teams on company-wide marketing initiatives and to support brand and marketing needs from other departments
  • Measure and report on the effectiveness of all initiatives, make recommendations for improvements and set and manage budgets
  • Stay up-to-date on industry trends and best practices to inform brand strategy and decision-making

Why You Will Love Working At Babylist

  • We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
  • We build products that have a positive impact on millions of people’s lives
  • We work at a sustainable pace which means work/life balance is a real thing here
  • We believe technology and data can solve hard problems 
  • We believe in exceptional management 
  • We are an antiracist organization and doing the work to support differences of all kinds
  • We offer competitive pay and meaningful opportunities for career advancement
  • We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
  • We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $150,852.00- $226,382.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All of our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@babylist.com), instant messaging platforms or unsolicited calls.

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Technology we use

  • Engineering
  • Sales & Marketing
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • AWS (Amazon Web Services)Services
    • ContentfulCMS
    • SendGridEmail
    • IterableEmail

Location

We're remote-first and we offer a home office stipend to set up your workspace! We value being together in person too, so we bring the team together for offsites 1-2 times a year.

An Insider's view of Babylist

What are some social events your company does?

We stay connected to each other through Slack, virtual events, or meeting up in person. It is essential as a remote company that we are intentional about seeing each other in person and use that time to build strong relationships. We have an annual company off-site and department off-sites that focus on connecting with each other as whole humans.

Becky Lehman

Senior Manager, Employee Engagement

What's the biggest problem your team is solving?

Ensuring inbound supply chain processes can match our growth. The biggest problem we face is ensuring our processes and systems can grow with us. To enable sustainable solutions to this we focus on four key themes: Be extremely good at the basics, automation of manual tasks, continuous improvement, and creating actionable dashboards and reports.

Josh Woods

Director, Inbound Operations

What are some things you learned at the company?

Effective asynchronous communication is the key to working remotely. Being able to provide generous, carefully-considered updates with just enough detail to ensure your reader understands your reasoning is a powerful skill that I see on display every day.

Andy Aragon

Sr. Software Engineer

How do you empower your team to be more creative?

Our implementation teams have full responsibility for delivering their projects. We provide them with a well-defined problem statement and a workable solution outline. Then, it’s up to the team to work out the details of the project, set tasks, adjust the scope, and get creative to deliver in a fixed period of time.

TJ Moretto

VP of Engineering

What projects are you most excited about?

I’m excited to integrate our partner brands into the metaverse with the launch of Babylist Land, a virtual registry and gifting experience. Gen Z and Millenial parents want to buy in virtual environments, and Babylist Land will integrate our brand partners in this experience to drive high engagement and ultimately, registry additions and sales.

Liz Primm

VP Sales

What are Babylist Perks + Benefits

Culture
Volunteer in local community
One example of how we volunteer is through a company sponsored Volunteer Week.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Remote work program
Diversity
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Tuition reimbursement
Promote from within
Continuing education stipend
Continuing education available during work hours
Paid industry certifications

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