DESCRIPTION

What are your life goals? What do you want to accomplish in life, so that when you look back, you can say you spent your time well?

We are looking for a strategic hire at Willow & Everett (more info on us below). If we hire you, we don’t just want you to help accomplish our goals; We want to help you accomplish YOUR goals as well by providing you with opportunity to grow a company, a flexible work schedule, professional/personal development and a work environment that you love.

If that sounds good to you, keep reading :)

Do you Love:

• Taking Action (instead of waiting to be told what to do)?
• Setting goals and achieving them?
• Being a vital asset to a company, not just a “cog” in a machine?
• Having a lot of responsibility?
• Having autonomy to make improvements without needing bureaucratic approval?
• Getting a lot done?
• Personal Development?
• Improving yourself professionally?
• Constantly learning new things and being challenged?
• Juggling dozens of different tasks, prioritizing what to focus on?
• Managing teams and projects?
• Saying No when necessary, not just being a "Yes-Man"?
• Being detail-oriented and organized?
• Working under pressure and fast turn-around?
• Pushing your limits, striving for big goals?
• Being a part of a growing company with evolving roles?
• Enjoying time with family and friends?
• The finer things in life?
• Freedom?
• Flexibility in how and when you work?
• Tea or Coffee?? (Bonus points if you LOVE Cold Brew :) )

If you’re screaming “that’s me!” then keep reading..

At Willow & Everett, we believe that life is short, so everyone should be spending their time doing what they love and making a difference. We empower people to live life to the fullest and to pursue their passions. We believe that the little things count! As an online Coffee, Tea, and Lifestyle brand, we are passionate about community and serve our customers to help them enjoy the “finer things”in life, and make the most out of time with loved ones.

Do you Have?

PASSION. This is of utmost importance to our company. You must be invigorated and passionate about what you do - whether that’s around coffee/tea, fostering community, learning about online marketing or helping grow a business.

A FUN-LOVING SIDE. Working hard is great, but we also want to take time to just enjoy life! We like to laugh, go to happy hours, and just have fun.

LOVE FOR OTHERS. We firmly believe in the Golden Rule, and treat each other, our customers, and our vendors with the utmost love and respect.

TENACITY. One of the greatest fulfilments in life is when we’ve pushed ourselves to the limit in pursuit of a worthy goal. This can’t be done without tenacity. You must embrace discomfort, and push through any challenge that arises when striving towards big goals (yes we run marathons and love CrossFit).

Our Culture

We believe in a company that gives LOTS of freedom and flexibility, yet also holds its employees to extremely high standards. We want each member to LOVE what they are doing. A job should be invigorating, not draining.

We believe in constant improvement. Some of our favorite authors are Jim Collins, Michael Gerber, Tony Robbins, Stephen Covey, Donald Miller. We believe in working smarter, not harder.

We believe in an amazing work-life balance. Being around family and loved ones is so important--work should never take away from that.

And, we believe in working with and EMPOWERING each member of Willow & Everett to reach their life goals--we’re in this together :)

Your Role

We’re looking to hire a Business Manager to run our e-commerce brand Willow & Everett. This person will take over daily operations of Willow & Everett, overseeing its continued growth. Think of this as being an entrepreneur...without the downside :)

They will work closely with Ben and Camille, the two Co-Founders, to continue implementing their vision for the brand. They will be especially focused on digital marketing, brand-building, maintaining a strong Amazon presence, and developing better direct relationships with our customers.

This person will learn the ins and outs of our business. We have access to industry experts, best practices and world-class trainings to share with this person to help them grow in their role and implement/oversee all aspects of the business. They will be overseeing and managing the current team of 8 virtual employees and contractors that are operating Willow & Everett. They’ll work alongside Ben and Camille at the downtown Austin WeWork (hey, who doesn’t love free coffee and beer!)

Not only will this person get to take over operations of Willow & Everett, they will help Ben and Camille implement new thrust areas for the brand. Ben and Camille are steeped in various masterminds/best-practices for growing digital brands, so there will be many new exciting things to implement and learn :)

Responsibilities Include (but aren’t limited to):

• Oversee daily operations of brand, to keep it functioning and growing
• Keeping a strong Amazon presence, sustaining sales and finding new ways to grow
• Identify and evaluate new product and business opportunities
• Lead and develop digital marketing strategies for paid advertising, funnel marketing, audience building, A/B Test, etc
• Leading efforts to help us connect better directly with customers--telling brand story through video, email communication etc
• Identifying and leading new product creation, all the way from idea to sourcing to branding/design to market launch
• Managing a team of virtual assistants and contractors and keeping everything on track
• Adhering to very results-oriented KPIs and goals

We’re putting all the right pieces in place to continue growing Willow & Everett. We’ve partnered with industry-leaders in customer funnel-building, website design, paid traffic campaigns. We have the direction established for our brand, but need a Business Manager to: 1) manage current operations and 2) implement new growth thrusts. This person will be the conductor leading an “orchestra” of various contractors, consultants, and employees.

Their performance will be directly measured by ROI and a hard look at monthly P&Ls. For example, what is the return on ad spend they’re overseeing, is our cold brew coffee funnel profitable, etc.

This is a unique opportunity to work closely with and be mentored by two entrepreneurs who have built two 7-figure ecommerce companies. It’s ideal for a hungry, go-getter entrepreneurially-leaning person who wants to learn A LOT, and desires a good challenge + opportunity to prove themselves. This person needs to be an implementer and good at juggling a variety of tasks and projects.

And, they have to be cool with living in Austin, TX (but hey, that’s not a tough sell :) Company culture is important to us so we’d like to have this person working alongside us. 
 

Requirements

• Strong knowledge of Digital Marketing fundamentals (Social Media, Paid Advertising, A/B testing, Conversion Rate Optimization, Funnel Marketing, Email Marketing, Direct Sales, Copywriting, Design, Brand Positioning and Storytelling, etc.)
• Minimum 3+ years experience in Brand Management, Project Management and/or Digital Marketing for Packaged Goods / Beverage industries with a proven track record of success, including experience in going BIG
• Cross-functional experience (i.e. sales, research, etc.)
• Strong interpersonal and leadership skills, experience in leading teams of 5-10 people
• Data-driven, looking at all efforts in terms of ROI, obsessed with measuring results, split-testing, conversion rates, etc
• General business understanding (profit optimization, cashflow, KPI systems and controlling, etc.)
• Sharp/quick-witted/able to think on feet

• Takes fast action, doesn’t over-analyze yet isn’t careless
• “Entrepreneur” minded, not employee minded--love lots of autonomy
• A go-getter: hard worker, put in the time/effort until task is done, owning work like it's your baby
• Receptive to advice, synthesizing and implementing best-practices and strategies from various consultants.
• Competitive nature: willing to go toe-to-toe with larger corporations online and WIN
• Able to 80/20 prioritize an "unlimited" to-do list, to focus on what actually matters.
• Deadline-Driven: Able to get tasks done on time
• Knows what tasks to delegate: doesn’t get bogged down with things shouldn’t be doing.
• High Emotional Intelligence, winsome personality, and ability to establish partnerships with others
• Self-taught
• Smart Marketer--Knows how to sell to customers, and connect to build a relationship
• Trustworthy, communicative, and reliable
   

  We offer true flexibility: work from home when you want, choose your hours. We don’t punch in the hours here!

  All we care about is that you are:

  1) PASSIONATE/Love what you’re doing and

  2) Deliver killer results!

   

Benefits

We considered offering unlimited vacation time, but find that is often times harmful, since employees are so passionate they never feel free to take time off. We believe in work/life balance, and thus strongly encourage time off. We will give you 2 weeks of paid vacation per year (which we’ll STRONGLY encourage you to take :) ), and will increase from there.

Pay

Starting salary is $50,000 to $70,000 per year, with lots of upside: OTE $80,000-$110,000. After a 90 day trial, we’ll move into profit-sharing on any growth you help bring. And, after the 90 day trial you'll start earning equity in the company.

Note: This is NOT a normal job. This is an amazing opportunity to manage and grow a successful company, working alongside and learning from two successful entrepreneurs. And, should you get the job, we’ll help you reach some of your life goals too :)