Associate Digital Marketing Manager

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As an Associate Digital Marketing Manager, you will join the Consumer Marketing team to drive acquisition, retention and new product adoption. In this role, you will help RetailMeNot consumers engage with our products and save money on their purchases, and play a key role in developing digital strategy and execution to drive growth through paid digital channels.

The ideal person for this role has experience executing paid digital campaigns that span across multiple channels such as, SEM, programmatic, affiliate and mobile app acquisition. We are looking for someone who is passionate about developing insights from data, enjoys taking on new challenges, and has a finger on the pulse at all times on new, innovative ways to drive growth.

Who You Are:

  • You have 3+ years of digital marketing experience with a track record of driving customer acquisition; related agency experience preferred
  • You have a Bachelor’s degree in Marketing, Business Administration or another related field
  • You have proven hands on experience executing paid media campaigns across multiple digital channels, including SEM, display, video and mobile app acquisition
  • You have experience executing programmatic campaigns through a DSP such as The Trade Desk, Media Math or Google Display & Video 360.
  • You have strong analytical skills with the ability to interpret data to derive actionable insights; experience working with a Multi-touch attribution vendor a plus.
  • You are technically savvy with a pulse on trends and innovations within AdTech and the digital marketing landscape
  • Ability to collaborate cross-functionality
  • Impeccable attention to detail and strong organizational skills with excellent written and communication skills
  • Ability to work in a fast-paced environment, managing multiple projects with tight deadlines, especially during key seasonal periods
  • Proficient in Excel, Google Analytics, Google Data Studio, Tableau, and similar analytical tools.

What You'll Do:

  • You will execute paid media campaigns to drive new customer acquisition, revenue and new product adoption across multiple digital channels, including SEM, programmatic (display & video), digital radio and mobile app; You will manage execution through both in-house tools and external agencies.
  • Ensure a rapid pace of testing for advertising channels with the ability to define, measure and identify successful tests and scale these programs
  • Effectively communicate key business health metrics, including campaign performance, ROI, traffic, and creative results to key cross-functional stakeholders.
  • Take initiative to streamline processes, find opportunities through exploratory data analysis, and think creatively to contribute value in ambiguous and unstructured problems.
  • Work closely with the Digital Marketing team lead and Business Operations team to optimize ROI at the channel level and work with an external vendor to develop multi-touch attribution for use in budgeting decisions.
  • Manage relationships with external vendors, partners and agencies.

Who We Are:

  • We value diverse perspectives and believe this translates into stronger products and a better workplace
  • We have an open, casual, fun and upbeat environment where you are given a lot of responsibility and the freedom to make a huge impact
  • We have lots of intelligent people to work with and learn from
  • We have a great open vacation policy
  • We will provide you with food, food, and more food
  • We believe in giving prizes, bonuses, and recognition for doing what you love

Rewards

We offer an opportunity to be an integral part of a company that eagerly pursues disruption in its space to continue to drive innovation and lead the competition. Benefits of being an employee of RetailMeNot, Inc. include, but are not limited to the following:

 

- Competitive base & bonus packages; salary negotiable

- Long Term Incentive Plan

- Performance based rewards & recognition for your hard work and service

- Very competitive benefits packages, including best-in-class parental leave

- Open & flexible PTO

- Cell phone & gym membership reimbursements

- Fully stocked break room & onsite catered breakfasts & lunches multiple days/week

 

About Us

RetailMeNot, Inc. is a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The company enables consumers across the globe to find hundreds of thousands of digital offers to save money while they shop or dine out.

 

U.S. Equal Employment Opportunity/Affirmative Action Information

Individuals seeking employment at RetailMeNot, Inc. are considered without regards to race, color, creed, religion, gender, gender identity, national origin, citizenship, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other protected classification. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

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From the fun decor and outdoor patio to our weekly happy hours, there’s a place for everyone in downtown Austin, Texas.

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