As an Associate Digital Marketing Manager, you will join the Consumer Marketing team to drive acquisition, retention, and new product adoption. In this role, you will help RetailMeNot consumers engage with our products and save money on their purchases, and play a key role in developing digital strategy and execution to drive growth through paid digital channels.

Our ideal candidate for this role has experience executing paid digital campaigns that span across multiple channels such as, SEM, programmatic, affiliate, and mobile app acquisition. We are looking for someone who is passionate about developing insights from data, enjoys taking on new challenges, and has a finger on the pulse at all times on new, innovative ways to drive growth.

We would love to have you join us!

Who You Are

• 3+ years of digital marketing experience with a track record of driving customer acquisition; related agency experience preferred
• Bachelor’s degree in Marketing, Business Administration or another related field
• Proven hands on experience executing paid media campaigns across multiple digital channels, including SEM, display, video and mobile app acquisition
• Experience executing programmatic campaigns through a DSP such as The Trade Desk, Media Math or Google Display & Video 360.
• Strong analytical skills and are able to interpret data to derive meaningful insights; experience working with a Multi-touch attribution vendor a plus.
• You are technically savvy with a pulse on trends and innovations within AdTech and the digital marketing landscape
• Ability to collaborate cross-functionality
• Outstanding attention to detail and strong organizational skills with excellent written and communication skills
• Ability to work in a fast-paced environment, managing multiple projects with tight deadlines, especially during key seasonal periods
• Proficient in Excel, Google Analytics, Google Data Studio, Tableau, and similar analytical tools.

What You'll Do

• You will execute paid media campaigns to drive new customer acquisition, revenue and new product adoption across multiple digital channels, including SEM, programmatic (display & video) and mobile app
• You will manage execution through both in-house tools and external agencies.
• Ensure a rapid pace of testing for advertising channels with the ability to define, measure and identify successful tests and scale these programs
• Effectively communicate key business health metrics, including campaign performance, return on investment, traffic, and creative results to key cross-functional partners.
• Take initiative to streamline processes, find opportunities through exploratory data analysis, and think creatively to contribute value in ambiguous and unstructured problems.
• Work closely with the Digital Marketing team lead and Business Operations team to optimize value at the channel level and work with an external vendor to develop multi-touch attribution for use in budgeting decisions.
• Manage relationships with external vendors, partners and agencies.

Who We Are

• We give our team members a lot of responsibility and the freedom to make a huge impact
• We have an open environment that encourages people to collaborate and learn from each other
• We work on large scale challenges with a variety of partners
• We have a phenomenal open vacation policy
• We believe in giving prizes, bonuses, and recognition for doing what you enjoy

Rewards*

We offer an opportunity to be an integral part of a company that eagerly pursues disruption in its space to continue to drive innovation and lead the competition. Benefits of being an employee of RetailMeNot, Inc. include, but are not limited to the following:

- Competitive base & bonus packages; salary negotiable

- Long Term Incentive Plan

- Performance based rewards & recognition for your hard work and service

- Very competitive benefits packages, including best-in-class parental leave

- Open & flexible PTO

- Cell phone & gym membership reimbursements

*Some rewards do not apply to contract workers or interns.

About Us

RetailMeNot, Inc. is a leading savings destination bringing people and the things they love

together through savings with retailers, brands, restaurants and pharmacies. RetailMeNot

makes everyday life more affordable through online and in-store coupon codes, cash back

offers, and the RetailMeNot Deal Finder™ browser extension. Savings are also provided in

consumers’ mailboxes through the RetailMeNot Everyday™ direct mail package.

To learn more, visit http://www.retailmenot.com/corp or follow @RetailMeNot on social media.

U.S. Equal Employment Opportunity/Affirmative Action Information

At RetailMeNot we celebrate difference. We are committed to ensuring an environment of mutual respect for every employee and proud to be an an equal employment opportunity employer who does not discriminate against any person because of race, color, creed, religion, gender, gender identity, gender expression, national origin, citizenship, age, sex, sexual orientation, pregnancy, marital status, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by law. We believe a diverse and inclusive workplace is central to our success and actively seek to recruit, develop and retain the most talented people from a diverse pool of candidates. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.