RetailMeNot is looking for a B2B Marketing Manager to join the marketing team and drive growth with our retail & brand advertising partners. As the B2B Marketing Manager you will partner across the RetailMeNot organization to turn data, insights and opportunities into best-in-class content that helps our sales team have meaningful conversations with clients and enables them to achieve their revenue goals. This role sits at the intersection of the sales and marketing teams and is responsible for the day-to-day creation and management of sales collateral, account based marketing strategies and performance tracking to drive sales and marketing objectives. 

Who You Are

• You have 5+ years of experience in B2B marketing, with direct experience developing sales enablement materials, account-based marketing tactics and lead gen campaigns
• You are an excellent communicator and are adept at written, verbal and visual storytelling 
• You are both creative and analytical, with the ability to synthesize multiple sources of data and distill it into easy to understand themes
• You thrive in a fast-paced environment, with the ability to multitask and navigate ambiguity with ease
• You are able to balance the needs of a variety of stakeholders and are good at driving alignment across all levels of the organization
• You have impeccable attention to detail and strong organizational skills 
• You are excited about opportunities to translate data into storytelling opportunities
• You have a background in retail, ecommerce, affiliate or consumer technology industries 
• You are proficient with design tools such as Adobe Illustrator, Photoshop, InDesign
• You are proficient with audience insight and data mining tools such as Qunatcast, Comscore, Similar Web, Google Analytics
• You have a Bachelor’s degree in Marketing, Business Administration or related field

What You'll Do

• Own the creation of all sales enablement content, including case studies, pitch decks, one-sheeters, event presentations, talking points, reporting templates 
• Manage overall consistency in the messaging, branding, and visual design of external materials 
• Lead go-to-market meetings to educate sellers on new materials, events and opportunities to communicate to partners 
• Partner with Sales and Product Marketing teams to identify and package promotion opportunities for new and existing partners 
• Leverage first party and industry data to create compelling sales narratives and pitches
• Develop presentation content for virtual and in-person events (e.g. webinars, conferences) 
• Develop thought leadership content that drives brand consideration for RetailMeNot
• Develop buyer personas, key messages, value props and talking points to help sales team overcome objectives or address frequently asked questions
• Track the utilization of content in Highspot and solicit feedback to identify opportunities to improve brand perception, collateral, solutions and pricing
• Serve as the liaison between other parts of the organization to ensure the sales team is aware of marketing and product initiatives that impact their clients 
• Work with demand gen team to repurpose and distribute content to secure new partners

Tools: Quantcast, Comscore, Highspot, Excel, Google Suite

Must be proficient in: Adobe Illustrator, Photoshop, InDesign

Rewards*

We offer an opportunity to be an integral part of a company that eagerly pursues disruption in its space to continue to drive innovation and lead the competition. Benefits of being an employee of RetailMeNot, Inc. include, but are not limited to the following:

- Competitive base & bonus packages; salary negotiable

- Long Term Incentive Plan

- Performance based rewards & recognition for your hard work and service

- Very competitive benefits packages, including best-in-class parental leave

- Open & flexible PTO

- Cell phone & gym membership reimbursements

*Some rewards do not apply to contract workers or interns.

About Us

RetailMeNot, Inc. is a leading savings destination bringing people and the things they love

together through savings with retailers, brands, restaurants and pharmacies. RetailMeNot

makes everyday life more affordable through online and in-store coupon codes, cash back

offers, and the RetailMeNot Deal Finder™ browser extension. Savings are also provided in

consumers’ mailboxes through the RetailMeNot Everyday™ direct mail package, and at the

pharmacy with RxSaver by RetailMeNot.

RetailMeNot is a Vericast business. To learn more, visit http://www.retailmenot.com/corp or

follow @RetailMeNot on social media.

U.S. Equal Employment Opportunity/Affirmative Action Information

At RetailMeNot we celebrate difference. We are committed to ensuring an environment of mutual respect for every employee and proud to be an an equal employment opportunity employer who does not discriminate against any person because of race, color, creed, religion, gender, gender identity, gender expression, national origin, citizenship, age, sex, sexual orientation, pregnancy, marital status, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by law. We believe a diverse and inclusive workplace is central to our success and actively seek to recruit, develop and retain the most talented people from a diverse pool of candidates. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.