The Category Marketing Manager is a full-time position on the Retail Marketing Team at Whole Foods Market. This team member will have a digital-centric mindset and work in close partnership with E-commerce, category merchants, and internal marketing teams to define, execute and measure marketing programs and related category marketing initiatives and promotions. This team member must be a meticulous executer, managing multiple projects within a fast-paced environment, while also serving as a strategic thought leader. It is imperative that this team member have strong business acumen, sound customer understanding and possess strong knowledge of marketing. A “test and learn” mentality and the ability to translate goals into actions are critical to success in the role.
**This position is not fully remote and will eventually require two to three days per week in our downtown Austin office. Relocation is provided for non-local candidates.

Core Responsibilities:

• Lead the coordination and execution of marketing programs for the Culinary department.
• Define and communicate the program objectives, strategies, requirements, and updates of relevant marketing programs to key stakeholder groups.
• Develop strong and collaborative working relationships with E-commerce, merchandising and internal marketing teams.
• Partner with internal channel and creative teams to ensure program marketing plans deliver on aligned to objectives and strategies.
• Support strategic planning efforts by mining and analyzing customer insights and internal and external data sources.
• Work closely with analytic teams to measure program efficacy and report out to key stakeholders.
• Demonstrate agility and the ability to prioritize and multitask across various projects and workstreams.
• Be an expert on the competitive landscape and identify implications to the business.
• Serve as a steward and champion for Culinary with internal and external teams.
• Support other projects, as assigned.

Desired Skills & Experience:

• 5 years of relevant marketing experience at a well-established retailer, CPG or top-tier company with demand generation / performance marketing experience.
• Strong business acumen and a proven track record delivering business results through high impact marketing programs across multiple channels.
• Expertise in customer-facing communication with an eye for good creative.
• Demonstrated ability to translate quantitative and qualitative data into insights, and insights into action.
• Ability to build and nurture relationships and forge partnerships with cross-functional Team Members
• Strong organizational skills and attention to detail.
• Excellent communication skills, including written, verbal, and listening and tailors communication approach to specific situations and audiences.
• Genuine passion for Whole Foods Market, our core values and culture.
• Passionate about food, beverage, and our customers.
• BA/BS/BBA degree required.
• Requires travel approximately 10-15%, as needed.

At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.