ABOUT THE ROLE

The Marketing Channel Analyst is responsible for being results driven and able to analyze qualitative and quantitative campaign data, observe trends and provide insights that inform strategies. Additionally, will assist in the day-to-day execution of member engagement campaigns across channels, primarily in email and SMS. We are seeking someone who is comfortable with shifting priorities in a fast-paced environment and should be energized by helping define processes as we grow. 

YOUR RESPONSIBILITIES

• Set up successful campaign measurement, to include control group/hold outs, valid a/b tests and interpret results
• Design, manage and deliver weekly, monthly and ad-hoc campaign reporting and insights
• Assist with the execution of e-mail, including building segments and campaigns within ESP, QA, and deployment
• Responsible for executing customer centric Rewards campaigns and includes managing third party vendors & key internal work groups to deliver program results
• Supporting internal technical partners to operate within our current systems and identify, recommend, and adopt appropriate technological updates and enhancements
• Partnering with our creative teams to manage and oversee all aspects of the campaign development process
• Assisting with life-cycle, triggered and transactional e-mail programs to engage and retain member base
• Staying current on all policies, best practices, trends and technology affecting e-mail/SMS communication and finding opportunities to advance the channel(s)
• Identifying, developing and implementing solutions for areas of opportunity in processes and systems

EDUCATION, TRAINING, AND PROFESSIONAL EXPERIENCE

• Bachelor’s degree in Marketing, Advertising, Communications, or similar
• Four (4) years experience working in a marketing/technology organization with 2+ years of e-mail marketing experience, including experience working in an ESP
• Additional experience working in SMS, Direct Mail, eCommerce or Digital Marketing preferred
• Proficiency in e-mail coding and programming languages (HTML)
• Experience leveraging data inputs to create segments, design tests, execute reporting and provide insights
• Database marketing experience is a plus

PROFESSIONAL COMPETENCIES

• Ability to thrive and quickly pivot in a dynamic environment with evolving processes
• Effective written and verbal communication skills
• Detail-oriented, analytical mindset with the ability to interpret and translate technical findings into accessible updates and recommendations for business stakeholders

ABOUT US

At Bright Health, we brought together the brightest minds from the health care industry and consumer technology and together we created Bright Health: a new, brighter approach to healthcare, built for individuals. Our plans are easy to manage, personalized and more affordable, giving people the quality care they deserve. Through our exclusive care partnerships with leading health systems in local communities we are reshaping how people and physicians achieve better health together.

We’re Making Healthcare Right. Together. 

We've won some fun awards like: Great Places to Work, Modern Healthcare, Forbes, etc. But more than anything, we're a group of people who are really dedicated to our mission in healthcare. Come join our growing team!

As an Equal Opportunity Employer, we welcome and employ a diverse employee group committed to meeting the needs of Bright Health, our consumers, and the communities we serve. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

BRIGHT ON!