RetailMeNot Rx Saver is expanding our marketing efforts and searching for a Content Marketing Manager to join our newly created team in beautiful downtown Austin. You will play a critical role in the creation, optimization and distribution of content to drive awareness, trust and adoption of the Rx Saver site and mobile app. Our dream candidate thrives in a startup culture, possessing strong communication and writing skills, excellent problem-solving skills, a deep understanding of our target audience and an undeniable eye for detail. You will play a key role in helping us execute our strategy to drive customer acquisition and customer retention while building brand affinity and loyalty.

Who You Are

• You have a degree in Marketing, Communications, Journalism or English. MPH degree is a plus.
• You have 5+ years of experience creating B2C digital content with an emphasis on news reporting and research-based writing. Healthcare vertical experience a plus.
• Experience leading a team of freelancers and other individual contributors
• You have experience developing SEO content strategies, keyword research and link-building
• You have working knowledge of content management systems (WordPress, Drupal, HubSpot, etc.) and Photoshop
• Proficiency with marketing technology/platforms, including Google Analytics, Tableau, Facebook Insights, LinkedIn, Twitter and social/community management tools like Sprout Social
• You are detailed with copy editing expertise and familiarity with AP Style
• Self-starter, capable of staying on top of the latest healthcare and pharmaceutical trends
• Love working in a dynamic, fast-paced environment with tight deadlines, especially during key seasonal periods
• You are innovative with the commitment to not only express ideas but act on them
• You have excellent organizational and time-management skills

What You'll Do

• Develop a content marketing strategy that builds awareness, credibility and adoption of Rx Saver
• Lead the day-to-day management of the blog, including writing your own articles, assigning articles to freelance SMEs and agencies, editing content and images and uploading all to CMS
• Own the tone and voice of the Rx Saver brand by editing for grammar, usage, consistency, accuracy and style
• Create and manage a content calendar and promotional strategy with input from key partners
• Work cross-functionally with departments like SEO, Social, Creative and PR to drive link-building and organic traffic goals
• Track and analyze key blog health metrics (e.g. traffic, time on page, bounce) and make content optimizations based on performance
• Monitor competitor blogs and stay up to date on search trends to identify opportunities for organic traffic growth and page ranking
• Listen to customers and stay up to date on market trends to identify relevant topics and timely content themes
• Identify relevant sites and/or influencers that Rx Saver would benefit from partnering with
• Champion strategy, plans and results internally

Who We Are

• We value diverse perspectives and believe this translates into stronger products and a better workplace
• We have an open, casual, fun and upbeat environment where you are given a lot of responsibility and the freedom to make a huge impact
• We have lots of intelligent people to work with and learn from
• We have a great open vacation policy
• We'll provide you with food, food and more food
• We believe in giving prizes, bonuses and recognition for doing what you love

Rewards

We offer an opportunity to be an integral part of a company that eagerly pursues disruption in its space to continue to drive innovation and lead the competition. Benefits of being an employee of RetailMeNot, Inc. include, but are not limited to the following:

- Competitive base & bonus packages; salary negotiable

- Long Term Incentive Plan

- Performance based rewards & recognition for your hard work and service

- Very competitive benefits packages, including best-in-class parental leave

- Open & flexible PTO

- Cell phone & gym membership reimbursements

- Fully stocked break room & onsite catered breakfasts & lunches multiple days/week

About Us

RetailMeNot is a wholly owned subsidiary of Harland Clarke Holdings. http://www.retailmenot.com/corp or follow @RetailMeNot on social media. 

U.S. Equal Employment Opportunity/Affirmative Action Information

Individuals seeking employment at RetailMeNot, Inc. are considered without regards to race, color, creed, religion, gender, gender identity, national origin, citizenship, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other protected classification. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.