Demand Creation Manager

| Austin
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Who You Are:

The Demand Creation Manager will develop effective marketing programs to generate new demand and create engagement in target accounts. They will drive high-quality leads and pipeline opportunities by designing and executing ABM and demand programs including content syndication, paid media, email, webinars, and promotional partnerships. They will track and measure all campaign activities to optimize and drive improved performance. 

The best candidate for this position brings a strategic orientation to demand generation, and design integrated programs that map to buyer pain points and consider market and competitive forces. The Demand Creation Manager has strong capabilities in marketing campaign planning, promotional strategy, storytelling, and account based marketing tactics to support demand generation efforts.

The Demand Creation Manager will partner enthusiastically with stakeholders in product marketing, sales, communication/social/PR, and use these partnerships to design high-impact programs. They will leverage strong relationships across the company to uncover innovative, breakthrough opportunities to address prospects and target accounts.

The selected candidate will be a self-motivated multi-tasker, comfortable working quickly and with significant ambiguity in a dynamic environment. The ideal candidate will relish new, daily challenges and be a creative problem solver and solution-oriented team member. Operational efficiency is a must, with a clear understanding of demand generation metrics, marketing automation program execution, and campaign reporting. 

The selected candidate will also demonstrate command of integrated marketing strategy, a track record of driving effective sales alignment, and audience-centered storytelling.

What you’ll be doing:

  • Orchestrate a cohesive omnichannel strategy to put Invicti’s brands in front of the right audiences at the right time

  • Build full-funnel campaigns to guide target accounts to a state of sales readiness

  • Collaborate with product marketing and other internal subject matter experts to understand go-to-market for our solutions

  • Design and execute marketing programs that address audience pain points and buyer needs and deliver on pipeline KPIs

  • Measure and report the effectiveness of all campaign initiatives and optimize based on learnings

  • Infuse best practices, insights. and optimization strategies into all campaigns.

  • Write copy for email campaigns, landing pages, ads, and other assets

  • Manage content syndication and promotional partner budgets, relationships, calendars, and strategy

What You'll Need:

  • 3-5 years of experience in B2B SaaS demand generation, account-based marketing, or campaign management

  • Demonstrated experience planning, executing, and measuring effective lead nurture programs that map to buyer pain points

  • Experience with a digital marketing toolset, including Pardot and Salesforce 

  • Advanced knowledge of ABM platforms like Demandbase, Terminus, 6sense or similar

  • Command of marketing strategy fundamentals including buyer personas, buying journey, competitive positioning, and funnel stages

  • Collaborative work style; ability to work independently and in cross-functional teams

  • Proactive communicator; able to comfortably communicate plans to marketing leadership, as well as other stakeholders/leaders within the organization

  • Excellent writing skills, storytelling with a conversational tone

  • Ability to work in a fast-paced environment, ask questions and track down answers with confidence, and lead projects/programs with minimal direction

  • Ability to understand complete cybersecurity concepts and communication them simply

  • Experience in cybersecurity or IT software a plus

Why Invicti?

  • Work-life integration is deeply important to us - we have frequent office events and team outings!

  • Open PTO - no bartering for days off you don’t technically have

  • Office environment that cultivates creativity through an open and collaborative workspace

  • 100% employer paid Health

  • 401k match

  • Parental leave benefits

  • Casual dress all-day, everyday

  • Kitchen stocked daily with tasty snacks, fruit, and drinks

  • Culture that emphasizes personal and professional growth

Invicti is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ModemizrLibraries
    • Twitter BootstrapLibraries
    • DevExpress ChartsLibraries
    • ASP.NETFrameworks
    • vue.jsFrameworks
    • Knockout JSFrameworks
    • Microsoft SQL ServerDatabases
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    • Google AnalyticsAnalytics
    • AxureDesign
    • IllustratorDesign
    • InVisionDesign
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    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail
    • MailgunEmail
    • MarketoLead Gen


We are housed in the revitalized St. Elmo warehouse district next to plenty of local breweries/wineries/distilleries, food trucks, and restaurants!

An Insider's view of Invicti Security

What’s the vibe like in the office?

The team is great!!! We work hard to bring the world's best DAST products to the world's biggest companies. It's a great atmosphere where we aren't just co-workers, we're friends too. Be ready for snowball fights, ping pong tournaments, and happy hours. We love it!

These Guys

Account Executives

What's the biggest problem your team is solving?

The biggest opportunity my team has is to adopt an account-based marketing perspective. Historically, our product excellence has allowed us to effectively capture the existing market demand. However, to continue to grow, we must proactively create demand by reaching the right buyers with a tailored message for each stage in the buying journey.


Director of Marketing

What makes someone successful on your team?

Successful team members are builders and self starters! They enjoy collaboration and look for ways to make positive impacts to our team and across the organization. We work together and rally around each other to ensure we all succeed! We are a true team, so any successful team member needs to be a true team player!


Manager of Customer Success

How do you empower your team to be more creative?

I’m lucky to have an eclectic team with individualized perspectives. Mixed views are a great resource for creativity because you can coalesce independent ideas into singular unique ones. I like enabling that by integrating open dialogue into our day-to-day workflows. This stream of unfiltered communication constantly hatches new and creative ideas.


VP of Performance Marketing

How has your career grown since starting at the company?

I originally joined Invicti as an SDR, and I really wanted to figure out a way to show my work ethic, and make an impact quickly. I continued to chip away at that vision, and opportunities started opening up. Fast forward to today, and now I get to help coach and guide people in the direction they would like to go, and I love it!


BDR/SDR Manager

What are Invicti Security Perks + Benefits

Invicti Security Benefits Overview

Work life integration is deeply important to us – we have frequent office events, team outings, and happy hours
Office environment that cultivates creativity through an open and collaborative workspace
Competitive compensation
100% employer paid Health, Dental, and Vision Insurance for employee only coverage
Casual dress all-day, everyday
Kitchen stocked daily with tasty snacks, fruit and drinks
Culture that emphasizes personal and professional growth

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Invicti has culture and employee engagement committees that meet regularly to get the pulse on what events, food, wellness programs, etc people would like to see in the upcoming quarters.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Highly diverse management team
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Invicti Security team members can contribute towards their FSA
Disability Insurance
Short and Long Term disability policies are optional employee-paid plans
Dental Benefits
Our dental plan covers 100% of expenses for the employee and 50% for dependents
Vision Benefits
Our vision plan covers 100% of expenses for the employee and 50% for dependents
Health Insurance Benefits
Our health insurance plan covers 100% of expenses for the employee and 75% for dependents at our base level plan.
Life Insurance
We provide life insurance up to $50,000 at no cost to the employee.
Mental Health Benefits
We have an Employee Assistance Program in addition to our employer sponsored health coverage
Retirement & Stock Options Benefits
401(K) Matching
Invicti. provides employees with a 401(k) matching plan managed by TransAmerica. We match 50% of contributions up to 6% of an employee's annual gross pay.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer paid Parental Leave to employees who are new parents, allowing them time to bond with and care for their child. We also grant additional recovery time for employees who have given birth.
Flexible Work Schedule
Invicti Security. provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
Our teams and leaders are working remotely due to Covid19. Remote work is extended to 2021 BUT we love to collaborate and be on-site with each other and can't wait until it's safe enough to return.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for up to 12 weeks of unpaid family medical leave.
Company sponsored family events
Invicti Security sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Invicti Security hosts company outings Quarterly.
Game Room
Stocked Kitchen
Our kitchen is stocked twice weekly with snacks and beverages selected by team members! Everything from spicy chicharrones to flavored Waterloo sparking water. We make an effort to Shop Local!
Some Meals Provided
Happy Hours
We offer employees Free on-site lot parking.
Pet Friendly
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Invicti Security. offers employees professional development opportunities like Onsite training courses.
Lunch and learns
We host lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Time allotted for learning
Invicti Security supports continuing education/development
Customized development tracks
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