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Demand Generation Manager

| Austin

At Pingboard, we’re building the best org chart and collaborative people planning tool (read our master plan.) We’re a close-knit team that is passionate about what we do. Our customers are dynamic companies with 50-5,000 employees in diverse industries. Pingboard helps them work and plan better, together. 

We’re looking for a Demand Generation Manager to accelerate the number of qualified leads coming through our inbound marketing machine and improve our conversion up and down the sales funnel. In this role, you’ll own and manage the full cycle for Demand Gen campaigns that maximize conversions and help Pingboard meet our strategic growth goals. 

This position is located in beautiful Austin, Texas. Pingboard is committed to building an inclusive team with diverse backgrounds and life experiences. 

You’re excited about this role because you’ll:

  • Drive Pingboard’s B2B acquisition strategy to provide high-quality leads that convert into revenue, meeting or exceeding the company’s MQL and SQL goals
  • Develop and oversee the execution of multi-channel, integrated demand generation campaigns that leverage digital, marketing automation, email, webinar, events, and sales channels
  • Lead the maximization of our conversion rate optimization (CRO) across departments 
  • Get close to the details by monitoring results, tracking budgets/forecasts and reporting regularly on progress/ROI for program efforts, with the support of industry-leading tools
  • Identify and manage world-class vendors to maximize ROI on digital acquisition 
  • Be empowered to experiment with new ideas across paid channels
  • Scrutinize our ad copy and the user experience from landing page to sign-up
  • Collaborate with channel and technology partners on development and execution of joint marketing programs
  • Develop programs to nurture leads to MQL & SQL stages and work closely with the sales team to ensure they are getting quality leads and are understanding how to prioritize leads through the funnel.
  • Continue to develop new ways to engage leads throughout the funnel 

We’re excited about you because you have:

  • 4+ years of experience in a demand generation marketing role, with a strong preference for B2B SaaS models
  • Experience with Marketing Automation platforms, HubSpot experience is a plus.
  • Proven ability to plan, lead, execute and deliver marketing programs & campaigns against lead and revenue targets.
  • Paid traffic experience and a strong viewpoint on what works.
  • An obsession with lead volume and conversion.
  • A love of working with small marketing and sales teams to exceed projections.  
  • You’ve built and managed lead scoring to help sales team prioritize their efforts.
  • A real passion for building and are seen as a self-starter by others.
  • Built, or have had exposure to, end-to-end tracking and reporting. 
  • Experience with cross-channel attribution complexities.

To support you in your work, we offer: 

  • Competitive salary and equity stake in the company
  • Medical & dental coverage
  • A supportive environment where you can be your authentic self 
  • An experienced leadership team committed to transparency
  • Our new office in South Austin with adjustable standing desks, cold brew on tap,  delicious snacks, and natural light, all a short walk from Radio Coffee
  • Open vacation policy, plus company holidays
  • 401K
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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • Objective-CLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • WordpressCMS
    • HubSpotCRM
    • IntercomEmail


Right around the corner from Radio Coffee, Papalote Taco House, Thundercloud Subs, Soup Peddler with lots of other fun spots for walking meetings.

What are Pingboard Perks + Benefits

Pingboard Benefits Overview

Full medical and dental coverage for you, plus the flexibility to customize a plan for you and your family. We love hosting fun company wide events, happy hours, and game nights.

Friends outside of work
Eat lunch together
Team based strategic planning
Open office floor plan
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
Invest in your future. You are eligible to enroll in the 401K plan with your first paycheck.
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
We value time-off flexibility so much, we built it into the Pingboard app itself! When you need to head out early to run an errand, slip out to visit the dentist or doctor, just update your status.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Take off or work remote when you want. We trust you to decide as long as you’re working effectively with your team on our collective goals. We encourage our folks to have a strong work-life balance.
Paid Holidays
Along with our open vacation policy, we also observe 10 company-wide holidays.
Paid Sick Days
Take the time you need. Don't be a hero. Rest, recuperate, and come back when you're 100%.
Perks & Discounts
Casual Dress
Company Outings
We celebrate together and enjoy team building outings to grow and strengthen our bonds, our most recent one was Axe Throwing!
Stocked Kitchen
We take pride in offering tasty, healthy snacks and drinks. We keep a list in the kitchen where you can request your favorite snack and we'll do our best to get it!
Some Meals Provided
We have bi-weekly all-hands meetings with healthy, catered lunches as well as team specific lunch and learns on a regular basis.
Happy Hours
We host regular Happy Hour events at local spots around Austin. We keep things family friendly and encourage friends to join us at Happy Hour!
We offer employees Free on-site parking.
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Recreational Clubs
We encourage you to share your hobbies. Get a small group to do it with you and the company will pay for it.
Professional Development Benefits
Job Training & Conferences
We want you to learn new things and work on projects that expand your skills. If there is a conference, tool, or stack of books that will help you grow, tell us!

Additional Perks + Benefits

In addition to our health and wellness benefits, you'll enjoy free coffee and espresso drinks on our company tab next door at Seventh Flag Coffee.

To save your back and help you burn some calories, we give every employee an electric adjustable desk, so you can sit or stand.

We have a handful of tickets to each taping of the Austin City Limits TV show. Let us know which bands you want to see.

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