Demand Generation Manager at RigUp

| Austin
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RigUp is changing the way work is done in the energy industry. Each one of our teams exists to move us closer to our north star -- “to empower the people who power the world.” 
We’re looking for a Demand Generation Manager with a proven track record of success in building as well as executing strategic marketing programs. This role is essential in helping RigUp put more people to work and we’re looking for someone who is passionate about our mission. The Demand Generation Manager will be partnering closely with cross functional teams to understand business goals & create the marketing programs that help the business to meet them. 
The ideal candidate has built multi channel campaigns that drive leads and knows how to optimize campaigns based on outcomes. This person has led cross functional strategic projects and knows how to get things done. He/she should also have experience in measuring, analyzing and reporting on campaign performance. 
You’ll work with a self-directed and tenacious team to drive the growth of RigUp’s business. On top of your demand generation chops, you’re also super organized and have a positive, get-it-done attitude. 

What you'll be doing:

  • Create/execute strategic multi channel campaigns (online & offline) that drive the quality leads for the sales teams in order to help the sales teams meet and exceed their sales targets.
  • Measure, analyze, report on & optimize the campaigns based on performance. 
  • Ideate, own and optimize digital and traditional marketing campaigns to consistently deliver leads and revenue for the business. 
  • Define & manage a system for determining the quality of leads in order to improve overall team effectiveness & sales performance. 
  • Own the marketing budget for the sales teams and use historical benchmarks & data to forecast outcomes marketing will provide. 
  • Lead cross functional strategic projects each half that help increase the teams effectiveness.
  • Partner with product marketing to test the most effective positioning & messaging to drive business outcomes. 
  • Partner with product marketing on customer journey, persona & segmentation projects to identify pain points/gaps in conversion & retention. Design & execute on campaigns to improve outcomes.

What you should have:

  • 3-5 years of experience working on demand generation & multi channel campaigns for revenue growth
  • Deep understanding of demand generation strategies
  • Comfort working across all channels to drive leads (partnerships, events, traditional media, digital, radio, newspaper etc)
  • Hands-on experience both directly executing and commissioning external research (qualitative, quantitative, ethnographic), running analyses, and formulating well-reasoned recommendations
  • Hands-on experience conceptualizing, planning, and executing bold and effective omni-channel demand generation campaigns; experience with platforms like pardot, adroll, etc.
  • Strong understanding of social media marketing
  • Courageous, discerning, curious and agile - believes there are always better ways to get things done 
  • Scrappy when needed and calm in the face of chaos/unexpected curveballs 
  • Bachelor’s degree required


  • Flexible PTO policy
  • 401k Program with 4% match
  • Fully paid employee health insurance for employee
  • Career development opportunities

RigUp is a technology company that's building a platform to better support the energy workforce. Through the industry’s largest marketplace, we’re improving the lives of contractors and helping service providers and operators find the people who will get the job done. Headquartered in Austin, TX, and backed by a16z, Founder’s Fund, Quantum Energy Partners, and Silicon Valley Bank, we’ve raised $423.8 Million in funding to support our mission to change the way work is done in the energy field.
Our goal is to make RigUp an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenships. We’d love to learn what you can add to our team!

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks


RigUp is located in downtown Austin right next to Lady Bird Lake. We're close to a ton of restaurants, coffee shops, bars, and trails along the water!

An Insider's view of RigUp

How does your team reward individual success?

We are rewarded with a promise. At the end of a season of ambiguity and strife, apart from any monetary or material items, we will always be able to say there was joy, encouragement, and meaning.


Customer Support Specialist

What's the biggest problem your team is solving?

One of the coolest things we’ve been working on has been parsing resumes to gather information about employment history and references so that our consultants don’t have to spend a ton of time filling out confusing forms. We hope to get quicker, more accurate data while making the platform easier to access and more useful for our consultants.


Engineering Manager

How has your career grown since starting at the company?

RigUp has fostered my career growth by coupling my strengths and interests with the company’s needs. I’ve gotten the opportunity to fill a variety of different roles that I’ve gained an invaluable amount of experience from and that will increase my marketability down the road.


Business Process Analyst

What is your vision for the company?

At RigUp, we're building the largest job marketplace in the energy industry by making it easier for contractors to find work and for companies to staff up by hiring ready, qualified workers. As CEO, I want to grow an organization that creates value in the world and ensures RigUp is an environment where our employees feel empowered to make decisions



What’s the vibe like in the office?

The energy at the RigUp office is contagious. We work on interesting problems and are truly making a difference in people's lives. Work is simply better when you love what you do!


Talent Lead

What are RigUp Perks + Benefits

RigUp Benefits Overview

Competitive salary
Full health, dental, and vision coverage
Unlimited vacation
401(k) with 4% match
$2,000 annual vacation stipend starting on your 3rd anniversary
Regular off-site activities such as happy hours, team building events, intramural sports leagues, etc.
Catered breakfast, daily lunch stipend, and a fully stocked kitchen
75% tuition reimbursement on continuing education
Office in the heart of downtown Austin
Flexibility to work from home
Onsite gym

Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
We offer employees Paid on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
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