Description

SparkCognition catalyzes sustainable growth for their clients throughout the world with proven artificial intelligence (AI) systems, award-winning machine learning technology, and a multinational team of AI thought-leaders. Clients are trusted with advancing lives, infrastructure, sustainability, and financial systems across the globe. They partner with SparkCognition to understand their industry’s most pressing challenges, analyze complex data, empower decision-making, and transform human and industrial productivity. With leading-edge artificial intelligence products—Darwin®️, DeepArmor®️, SparkPredict®️, and DeepNLPTM—SparkCognition’s clients can adapt to a rapidly changing digital landscape and accelerate their business strategies.

We are looking for a driven, creative, and energetic marketing professional to join a growing team of top-notch demand generation marketers that operate in a collaborative, fast-paced work environment. Candidates must have the ability to manage multiple projects simultaneously, with a keen eye for detail and a willingness to do whatever it takes to meet aggressive deadlines. And because we’re metrics-driven, we’re also looking for someone with a strong analytical acumen who is willing to track projects from start to finish. Our ideal candidate thrives in a fast-paced environment and is able to prioritize based on business goals.

As a Demand Generation Marketing Manager, you’ll be instrumental in the daily activities of our Demand Generation Marketing team. You will execute on a variety of broad-based marketing programs, and report on the performance of each campaign element. This role focuses on maximizing near-term opportunities, while also building strategic, long-term programs to increase demand for SparkCognition products and solutions. Operating in a highly cross-functional environment, this role has the ability to make an immediate, large impact on a big part of the business. Put your ideas into action and see results!

If you were already working for us, you would be:

• Supporting the Director of Demand Generation to fulfill both near term and long-term lead generation goals
• Driving overall campaign management including tracking, analytics, and success measurement
• Creating and optimizing targeted email and nurture campaigns in Pardot
• Managing paid search paid social and retargeting efforts
• Developing and supporting new marketing programs, including webinars, online demos, product trials, and other gated content to capture demand
• Determining content gaps and collaborate to develop new assets
• Developing and executing on monthly and quarterly program plans that will ensure we hit our revenue goals
• Leveraging analytics to manage to track weekly and even daily lead generation goals, adjusting activities based on results & the needs of the sales organization

You may be a fit for our team if you have:

• 5-7 years of demand generation experience, including hands-on experience with Pardot or similar marketing automation tools.
• Experience with SEO/Search Engine Marketing preferred
• A focus on execution with the ability to handle multiple assignments in a fast-paced environment
• Strong detail orientation, the ability to prioritize work and clearly communicate
• A hands-on approach with all facets of the job with the ability to think tactically
• The demonstrated ability to be self-motivated and able to drive and run programs independently
• Strong communication and interpersonal skills; thrives in collaborative work environments
• Exceptional project management and organizational skills
• Strong analytical acumen
• A can-do, high-energy spirit and ability to navigate a rapidly changing environment