Demand Generation Specialist

| Austin
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NOTE: Candidates must be US citizens/Permanent Residents located in NY, CA, WA or TX or be willing to relocate

Demand Generation Specialist

Who Is AppSumo

AppSumo is the tech powerhouse you’ve probably never heard of. We’ve helped launch MailChimp, Evernote, and Dropbox (to name a few) — over 1,500 startups have come through our doors and become household names in software. (Learn more about us here!)

Our motto? The tools you need to run your business shouldn’t put you out of business. And we’re committed to bringing our community the absolute best deals on software. With thousands of successful product launches and over a million entrepreneurs served, we’re looking to take AppSumo to the next level. 

That’s where you, the Demand Generation Specialist comes in.


About This Role

This job is focused on owning our entire lead generation process. You’ll act as a catalyst to our growth by capturing new emails through giveaways, e-books, landing pages, and just about any other ideas you can come up with. If you’re a curious problem-solver with ideas to spare, then this role is for you. It’s designed for someone with a strong marketing background who can create and implement ideas to get people in the door. If you’re a goal digging writer with a digital marketing background we want to talk to you!

On the day to day, you’ll be:

  • Working on innovative email capture techniques like content lead magnets, giveaways, webinars, pop ups and more
  • Creating landing pages and funnels to get new people get on our email list
  • A/B testing, trialing, and experimenting at every turn in order to increase growth across our platform 
  • Managing our viral promotions to increase engagement across the platform

This is a unique role that requires a growth-hacker mindset, driven by innovation in the digital marketing space. Our ideal candidate has: 

  • 3+ years of experience working for a SaaS, ecommerce, or tech company in digital marketing or promotions role 
  • Creativity - is a human idea-generator with a bias towards action 
  • Experience with SEO, paid ads, creating, and managing lead magnets 
  • Familiarity with the marketing funnel and customer acquisition process 
  • A great eye for content and a sixth sense for knowing what people want to see 

In the first three months of this role, success is growing our top of funnel through high-quality lead generation in order to help AppSumo chase their next big goal.


Who Thrives at AppSumo

Every company is unique, and we want to make sure we’re a good fit for you. Here’s who we’re looking for:

  • You’re resourceful and seek creative solutions when faced with obstacles
  • You get sh*t done — results > Powerpoints
  • You love to learn. If you geek out over tech and design after hours, you’ll fit right in
  • You don’t take yourself too seriously — save your blazer for your cousin’s wedding
  • You like to get your hands dirty — good leadership means rolling up your sleeves 

Pay & Benefits

We provide a competitive compensation and benefits package. Due to the coronavirus, our team is remaining remote through the end of 2020, and it is currently optional to go into our Austin office. 

When at the office, you’ll be equipped with a standing desk, a monitor, and any other tech you need to feel productive. Oh, and you can bring your dog to work. We love your dog :)

In addition, we offer a stocked fridge, any snacks you want, and (once we’re allowed outside again) two all-expenses paid company trips with the team to the local Sheraton — just kidding: last year, we went to an all-inclusive resort in Costa Rica; you can check it out here.

At AppSumo, we treat all of our teammates like adults and trust that when you have something to do, you’ll get it done. If you need to run an errand, hit the gym, or meet a friend for lunch, you’re encouraged to do so. You can work from home as often as you need to, and you’ll have unlimited vacation days to go on adventures. (Everyone says it, but we mean it: We expect you to take time for yourself.)

We’re committed to creating a diverse, supportive, and collaborative working environment — every person we bring onto the team helps cultivate a culture that we’re proud of.

Up for the challenge? Let’s do this :)


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Technology we use

  • Engineering
    • JavaLanguages
    • PythonLanguages
    • SqlLanguages
    • VueLibraries
    • DjangoFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • ElasticSearchDatabases

Location

Our office is in a trendy area along E. 6th St, within walking distance of plenty of restaurants & bars. We’re also close to the train for commuters!

An Insider's view of AppSumo

How would you describe the company’s work-life balance?

I can't stress it enough that creative professionals need to get the space to refresh our minds to stimulate our imagination. AppSumo actively encourages that with check-ins, unlimited PTO, and eliminating the Monday blues! Our team is more resilient during the work week because we have the space to live our lives and recover off the clock.

Celeste

Graphic Designer

How do you collaborate with other teams in the company?

At AppSumo, in order to be successful, collaboration is vital in this digital age. We have a mixture of in-office and remote employees so open communication is a must. We also take full advantage of project management tools and company chatrooms, including channels for fun stuff like music, games, and our furry companions.

Jeir

Creative Director

How has your career grown since starting at the company?

AppSumo has been nothing short of incredible when it comes to supporting my career growth. I started three years ago as an Email Marketing Manager, and was given the space and creativity to build out an entire Content department, including Design, Copy, Video, Blog, and, of course, Email (my first home ❤️).

Ilona

Head of Content

What is your vision for the company?

Our vision is to become the #1 Digital Marketplace helping millions of Everyday Entrepreneurs take life into their own hands

Ayman

President

What’s the vibe like in the office?

The AppSumo vibe is very unique. I've never been part of such a tight-knit, young team where everyone is excited about their work. I think this really helps with accountability while we WFH. No one needs to be micromanaged because they're actually invested in helping our customers and partners. Also helps that we're friends outside of work!

Nick

Head of User Acquisition

What are AppSumo Perks + Benefits

AppSumo Benefits Overview

A fun and quirky family made up of former Facebook, Mint, and Google employees that love what they do: making you love what you do!

High-fives, tacos, and constant pushed for growth are common, as well as urgency and diligence. In simpler terms: you have the best of the best working with you.

Culture
Volunteer in local community
We had our first company sponsored volunteer day this year, working with the local food bank and we're working with our Culture Crew to plan virtual volunteer opportunities throughout 2021!
Partners with Nonprofits
AppSumo partners with local companies to support our communities! We recently sponsored local cookie maker Teddy V's Cookies for Teachers campaign.
Friends outside of work
Eat lunch together
Intracompany committees
We are committing to our people at AppSumo. We have employee led committees that are in charge of planning our lunch & learns, volunteer activities and CMF events for our local and broader community.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
We're doing our best to make sure that the rest of the company reflects the same diversity as our leadership team. D&I is something we care passionately about and are ready to tackle.
Diversity manifesto
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
We are committed to equalizing our gender gap by 2023 and have tied it directly to our company's business goals. We also diverse candidates in the interview process for every role that we hire.
Health Insurance & Wellness Benefits
Disability Insurance
Disability insurance covers 60% of annual salary up to $6000 monthly maximum payout.
Dental Benefits
Our dental plan covers $1500 of expenses. 100% of preventative, 80% of basic and 50% of major procedures.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $130 for glasses and contact lenses.
Health Insurance Benefits
AppSumo's employees health insurance is fully paid by the company
Life Insurance
Life insurance is offered in $10K increments, from $10,000 to $30,000.
Wellness Programs
We have Corporate Mandated Fun Days that we are shifting virtually for team and community building. (Outside of Covid-19), we offer 2 company paid trips a year!
Onsite Gym
Team workouts
Good luck catching the AppSumo run group! (Just kidding, everyone is welcome!)
Mental Health Benefits
Company sponsored EAP that covers 3 mental health visits and additional per doctor's recommendation.
Retirement & Stock Options Benefits
401(K)
Performance Bonus
AppSumo's performance bonus plan includes everything from monthly cash rewards to annual bonuses when the company meets targets set by leadership.
Child Care & Parental Leave Benefits
Child Care Benefits
AppSumo provides $150 a quarter for child care.
Generous Parental Leave
We provide up to 6 weeks of parental leave for the primary caretaker and 2 weeks of leave for the secondary caretaker. Employees are also offered up to 12 weeks of family medical leave.
Flexible Work Schedule
We believe life is what happens outside of the office, and we support our team's individual needs to manage their schedules outside of the core working outs of 10-3.
Remote Work Program
Our remote work program includes work from home Full-time remote for all positions through summer 2021 and flexible WFH after!
Family Medical Leave
Employes are offered up to 12 weeks of FMLA.
Return-to-work program post parental leave
Company sponsored family events
Pre-covid, AppSumo regularly held community building events for employees, friends and family!
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
AppSumo has unlimited PTO and strongly recommends employees take at least 1 week off per quarter,
Paid Volunteer Time
Our employees receive 40 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Employees receive unlimited hours of paid sick leave. We trust you!
Perks & Discounts
Casual Dress
Commuter Benefits
Parking on us!
Company Outings
AppSumo hosts company trips 2x a year (barring restraints from Covid)
Free Daily Meals
Pre Covid, we provided lunch daily in the office. During Covid, we have team lunches on Thursdays!
Stocked Kitchen
Happy Hours
Happy hours are hosted weekly!
Parking
We offer employees Free on-site garage parking.
Pet Friendly
Recreational Clubs
AppSumo's volleyball team's internal rivalry is the new Westside Story.
Fitness Subsidies
We offer an onsite gym for employees, but during Covid, we have created a wellness, productivity and food reimbursement.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
AppSumo. offers employees professional development through trainings and courses that are 50% covered by the company.
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $1000 with a maximum total match of $1000.
Diversity Program
Lunch and learns
AppSumo. hosts lunch and learn meetings on hot topics. Our most recent was on 401K and retirement planning.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer $1000 annually for continuing education, but will also take on additional CE's on a case by case basis.

Additional Perks + Benefits

Covid has made things a bit weirder than normal, so we have created we have created a wellness, productivity and food reimbursement to help offset some of the perks that employees are missing in the office.

Let us know how we can best support you!

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