Digital Marketing Specialist

Spredfast + Lithium is looking for a Digital Marketing Specialist to help expand the brand's marketing capabilities related to an already robust digital offering. This position will report to the Senior Manager of Marketing Operations and will collaborate with various teams within the company including, Demand Generation, Event Marketing, Sales, and Design on a regular basis.

What You'll Do

In this role, you will be responsible for planning, executing, testing, reporting, and evaluating the success of email programs. The ideal candidate will have a background in email or content marketing with a deep understanding of integrated marketing strategy. In addition, a core understanding of marketing automation, CRM, and data analysis are critical.

Responsibilities

  • Manage email marketing process from the campaign brief planning, to program set-up and execution, testing, optimization, and channel reporting
  • Liaison with various business unit teams to execute, document, and report results from email campaigns
  • Work with internal stakeholders to build out campaigns, adhere to current messaging, and remain within project scope
  • Assist in managing the email messaging calendar across the marketing team
  • Support several departments in driving operational excellence, programs, and benchmarking success
  • Leverage historical results to guide future messaging across the organization
  • Stay current with best practices, strategies, and industry standards regarding email
  • Help communicate and enforce international spam and privacy regulations (CAN-SPAM, GDPR, CASL, Data Protection Act, Spam Act of 2003, etc...)

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, Business Analytics, or equivalent
  • 1-2 years of experience in digital, email, or content marketing
  • Advanced knowledge of Microsoft Excel or Google Sheets (pivot tables, vlookups, index, logical functions, etc)
  • Working knowledge of marketing automation tools (Marketo, HubSpot, Adobe Marketing Cloud, Salesforce Marketing Cloud/Pardot) and CRMs (Salesforce.com, SAP, Oracle)
  • Excellent writing, editing, proofreading, and brainstorming skills
  • Excellent analytical, data analysis, creative, and problem-solving skills
  • Working knowledge of HTML and CSS
  • Experience with Marketo a plus
  • Experience with SQL a plus
Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • HTMLLanguages
    • CSSLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • MySQLDatabases

Location

Our office is near plenty of places to grab a bite to eat or a cup of coffee to get you through the afternoon.

An Insider's view of Lithium Technologies

What are some social events your company does?

Lithium strives to create a spirit of teamwork with events such as the Master Mixologist contest, family trick-or-treating, ranch picnics, Top Golf, and various opportunities to Give Back to our community through donations to Salvation Army Angel Tree and Austin Cup Bowl-A-Thon.

Tori

Office Manager

What are Lithium Technologies Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

We offer a great wellness perk of $50 a month that you can use for acupuncture, art and/or cooking classes, massages, ski or snowboarding passes/lessons, yoga and pet sitting services (...plus much more!). We've hosted healthy cooking classes alongside having healthy fruit and veggies delivered to the office. Oh, and cold brew, we have some of that too!

More Jobs at Lithium Technologies31 open jobs
All Jobs
Dev + Engineer
HR
Marketing
Operations
Product
Project Mgmt
Sales
Content
Marketing
new
Austin
Developer
new
Austin
Developer
new
Austin
Developer
new
Austin
Developer
new
Austin
Marketing
new
Austin
Developer
new
Austin
Product
new
Austin
Operations
new
Austin
Operations
new
Austin
Operations
new
Austin
Sales
new
Austin
Product
new
Austin
Marketing
new
Austin
Content
new
Austin
Product
new
Austin
Project Mgmt
new
Austin
Developer
new
Austin
Marketing
new
Austin
Marketing
new
Austin
Marketing
new
Austin
Marketing
new
Austin
Marketing
new
Austin
Marketing
new
Austin
Marketing
new
Austin