Digital Marketing Specialist
SubjectWell is a venture-backed technology startup on an unstoppable mission to disrupt patient recruitment for clinical trials, a $100 billion dollar sector. Clinical trials need millions of qualified patient volunteers, but regularly fall behind schedule because patients are unaware of the benefits of clinical trials or even how to get involved. SubjectWell was founded by two entrepreneurs on their third successful startup finding consumers and matching them with opportunities in digital marketplaces. Our founders realized traditional patient recruitment inefficiently advertises for one clinical trial, research site, and disease at a time. SubjectWell is transforming patient recruitment with the creation of the first and only clinical trials marketplace. We broadly educate people on the benefits of research participation and allow interested patients to choose from and be screened against multiple clinical trials in the marketplace. Since 2012, SubjectWell’s high-touch approach has helped over 780 pharmaceutical and biotech companies find qualified patients in over 175 therapeutic areas.
SubjectWell is looking for exceptional people, who are passionate about their field of expertise. Your work will build an innovative healthcare startup that is helping patients access promising care and is speeding the delivery of new medical treatments to the world.
Here is your chance to really make a difference, both in your career and in the lives of millions.
About the Position
SubjectWell is seeking a Digital Marketing Specialist / Digital Marketing Account Manager to plan, execute and optimize our paid advertising campaigns on Facebook, Google and other ad networks. Your focus will be on researching, analyzing, audience profiling, purchasing, trafficking, campaign management, and reporting for our paid advertising campaigns. This position reports to the Director of Performance Marketing.
The ideal candidate must be highly organized and have 2-6+ years’ experience with paid social, search and display advertising (specifically Facebook and Google), media buying and management, and conversion rate optimization.
Responsibilities
- Manage and optimize paid ads on platforms, including Facebook and Google
- Launch, monitor and adjust ad campaigns daily
- Compile and report on performance metrics across marketing and advertising channels, making strategic recommendations to improve ROI
- Moderate and respond to comments on social media ads
- Collaborate with performance marketing team on optimization ideas and set up tests to continually improve performance
- Proactively optimize ad ROI through audience targeting strategies, bidding models, creative optimization and landing page variants
- Provide recommendations on new buying strategies and marketplace opportunities
- Collaborate with development team and digital designer to ensure registration flows function as intended and track necessary data
Qualifications
- Must have minimum 2 years of high-volume Facebook Ad experience
- Experience with programmatic ad networks desired
- Familiarity with pixel and conversion tracking methodologies via Google Tag Manager and Google Analytics
- Experience in A/B, multivariate and split testing strategies and execution
- Highly organized and detail-oriented
- Analytical and data-driven
- Knowledge of related digital marketing disciplines such as email, content marketing and SEO, a plus
Perks & Benefits
SubjectWell hires incredibly talented and driven people who make us better. We strive to create an amazing workplace by investing in our employees. From our no cost, fully paid medical/dental/vision benefits for you and your entire family, our employer-funded HRA accounts, and our unlimited PTO - we value your wellbeing. And with employee stock options and 401(k) with 3% employer contribution (no matching required), we are dedicated to your future.
SubjectWell is committed to providing an enriching culture for all. From family lunches, company outings and a fully stocked kitchen, to generous parental leave benefits and a relaxed work environment - we aim to support our employees.
For more in-depth information on what it’s like to work at SubjectWell, as well as a comprehensive list of our benefits and perks, visit http://www.subjectwell.com/work-with-us.