Director of Agency Partner Marketing (Remote)

| Austin | Remote
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
A core pillar of our strategy is to "be the WordPress partner of choice for web technologies leaders and agencies of all sizes." We do this by delivering on our promise to help clients win online. When that happens, our agency partners build positive experiences for their clients, and we ultimately grow together.
We are a fast-growing technology company. We offer a fast-paced, multifaceted work environment for passionate people who want to learn, innovate, and positively impact the lives of customers, team members and their communities.
The Day to Day
The Director of Partner Marketing/Agency Partner Program is responsible for the strategic planning and execution of all partner marketing initiatives. You and your team will design, develop, and implement marketing programs to help recruit and enable effective channel partners, build powerful marketing and sales campaigns that increase agency partners' and their clients' awareness and adoption of WP Engine products.
You will develop sales tools and content for partners to use in the field, generate demand for the partner channel, work closely with the WP Engine sales team and accelerate the growth of the business.
The Minimum Requirements
  • You have at least 5 years of recent experience as a people leader leading a partner focused marketing team who report into you as their manager.
  • You have at least 3 years experience running a formal partner program where the objective of the program was to enable partners to better use and recommend your service to their clients, customers, or those they work with.
  • You have extensive experience with and a strong command of programmatic marketing to partners through email marketing, partner portals, external website experiences, partner rewards & commission management, partnering with events teams, and other common forms of partner marketing.
  • You have a strong understanding of or direct experience with agencies who build and optimize websites.

What you'll be responsible for
  • Leading Partner Marketing, owning our Agency Partner Program, managing partner marketing operations, hiring and training a highly engaged partner marketing team
  • Driving marketing strategy from partner acquisition and enablement to lifecycle growth and co-marketing with top tier partners.
  • Developing marketing campaigns to acquire and engage agency partners, analyzing results and making recommendations for future improvements
  • Developing lifecycle marketing programs targeted to partners to increase partner engagement and raise awareness of our products
  • Driving agencies to our Agency Partner Portal and building out the portal library of material for partners with self-serve campaign material, case study and MDF application opportunities to ensure all partners receive value from being part of the program
  • Working closely with top tier partners to develop joint go-to-market strategies and co-marketing demand generation programs with shared target audiences.
  • Identifying and developing effective marketing and sales collateral that can be used for effective co selling
  • Building and managing the partner MDF budget and application review process together with Partner Operations to ensure that it is spent efficiently with a measured return on investment

US Perks and Benefits
  • Stock Options (Every employee is an owner in the company)
  • Health Benefits (100% Paid Employee Medical, Dental, and Vision)
  • Fertility Benefits (IVF/Fertility drug coverage)
  • 401(k) Retirement Savings Plan with a match
  • Life and Disability Insurance
  • Paid Family and Caregiver's Leave
  • Employee Assistance Program
  • Generous Vacation Time (Who doesn't like time off)
  • One-time $500 Home Office Stipend
  • Company Wellness Days
  • Wellness Program

At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.
#LI-TB1
#LI-Remote
Read Full Job Description
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PythonLanguages
    • RubyLanguages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • Constant ContactEmail
    • SendGridEmail
    • MarketoLead Gen

Location

WP Engine is on the corner of 5th and Lavaca, blocks away from the Colorado River and Congress Avenue.

What are WP Engine Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

100% Employee Paid Medical, Dental, and Vision. Lunch provided Monday - Thursday. Equity - Every employee is an owner in the company. Paid downtown parking.

More Jobs at WP Engine

Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView WP Engine's full profileSee more WP Engine jobs