Director of Customer Acquisition & Lifecycle Marketing
Rooster Teeth is seeking a Director of Customer Acquisition & Lifecycle Marketing to supercharge growth and manage the customer journey of the passionate Rooster Teeth community. This role will be responsible for managing performance-based integrated campaigns to deliver acquisition, retention, and engagement metrics along with up-sell and cross-sell programs across multiple lines of business. Your focus will be to advance our automation, trigger and behavior based marketing to ensure we are delivering the right creative/message, in the right channel, to the right customer at the right time. The ideal person for this role is a strong leader, a scrappy self-starter, customer-focused, marketing and tech savvy, data driven, with proven hands-on experience working collaboratively with multiple teams in a fast and dynamic environment. This position reports to Rooster Teeth’s VP of Marketing
RESPONSIBILITIES
- Drive the roadmap, strategy and execution of lifecycle marketing to onboard, retain, build loyalty and increase lifetime value by engaging customers with personalized, targeted and relevant marketing at every stage
- Identify scalable opportunities for growth across paid and organic marketing channels and optimize against key KPIs at every stage of the funnel
- Plan & oversee the execution of all SEO and paid advertising efforts
- Design and implement a range of up-sell and cross-sell efforts to ensure customers are exposed to the right mix of products and experiences
- Develop overall CRM strategy and communications plan leveraging appropriate marketing channels
- Define and document briefs, business rules, data/tech requirements, system integrations as well as process and procedures for all lifecycle marketing campaigns
- Collaborate with all relevant teams to design, implement and evaluate personalized lifecycle email/In-App/Push campaigns. Ensure all campaigns have key metrics identified, tracked and analyzed with insights
- Ensure that all campaigns have clearly defined success metrics which are tracked and analyzed
- Work with product, technology and data teams to define feature and data requirements for existing and new customer-facing products and to improve the intelligence available for relevant, personalized, real-time marketing
- Evaluate, onboard and integrate with new vendors that move the business forward, simplify and speed up processes, as well as increase effectiveness of tactics/programs
QUALIFICATIONS
- 6+ years experience developing and executing lifecycle marketing strategies that delivers on key acquisition, engagement, retention, up-sell, and cross-sell goals, with proven ability to show growth across multiple KPIs.
- 2+ years experience in leading, coaching and developing a team
- Deep understanding of digital marketing tools and associated analytics and tagging requirements
- Proven track record of working at the strategic and tactical level to develop and execute innovative CRM initiatives
- Advanced experience working with product, tech and data teams for complex database marketing, data/tech requirements gathering and evolving of CRM technologies
- Strong analytical and problem solving skills with data driven approach
- Positive attitude and ability to operate in a very fast paced environment with ambiguity; requires being scrappy
- Excellent verbal and written communication skills. Ability to present complex data, influence others and build relationships.
- Bachelor’s Degree in marketing, business or related field
PERKS + BENEFITS:
- Use What You Need paid time off
- 100% Company paid health & dental benefits
- 401(k) with a company match
- Catered meal on Mondays
- Opportunity for career growth
- Flexible dress code
- Kitchen stocked with snacks
- Pet Friendly
ABOUT ROOSTER TEETHRooster Teeth is a pioneering media and entertainment company responsible for some of the biggest online series in history, such as the award-winning and longest-running web series, Red vs. Blue. They also produce the globally acclaimed animated series RWBY, the first western anime series to be distributed in Japan; the award-winning Rooster Teeth Podcast; and Immersion, a reality format that brings video game theory to the real world. Rooster Teeth has a massive global footprint of more than 45 million subscribers to its YouTube Network, 5 million unique monthly visitors to its RoosterTeeth.com hub and 3 million registered community members. The company was founded in 2003, and is now a subsidiary of Otter Media, a joint venture between AT&T and The Chernin Group. Discover more at RoosterTeeth.com.