Director of Customer Marketing at LogicMonitor

| Austin | Remote
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About Us:  

LogicMonitor is the leading SaaS-based performance monitoring platform for enterprise IT.

We love going to work and think you should too. We are customer-obsessed, work as one team, and strive to be better every day. These are our core values. So it's no surprise that we work hard and genuinely have fun working with each other to achieve great things together.

This position can be remote, offering you the flexibility to work out of your home full-time. You'll have easy access to and support from your manager and frequent video meetings to keep you plugged into your team. We are looking for you to bring your expertise, drive, and passion as we expand our global presence and achieve record-breaking success.

LogicMonitor is an equal opportunity employer. We’re committed to creating an inclusive environment for all our employees, where different backgrounds and perspectives are valued and encouraged - regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We encourage all people to come as they are.

We operate with integrity, esteem diversity and treat each other fairly and with respect. We strive to find our own versions of personal and professional harmony through community building and holistic growth. We hear time and time again that our awesome people are a huge part of why LMers chose LogicMonitor, love their teams, and choose to stay.

To learn more about life at LogicMonitor, check out our Careers Page.

What You'll Do:

The Director of Customer Marketing will be responsible for designing and leading key initiatives that focus on Customer Advocacy and communicating, retaining, and expanding LogicMonitor’s installed customer base. Such responsibilities include building out customer referral, reference, and full-funnel advocacy programs, as well as overseeing customer-related event logistics (e.g. user conferences, meetups, user groups, customer advisory boards, tradeshow ancillary events, etc).

The ideal Director of Customer Marketing should be customer-obsessed. This role is best suited for an individual with genuine empathy and understanding of the customer experience in a tech environment, as well as experience owning customer advocacy and driving customer marketing campaigns that influence customer retention and expansion. They should be able to prioritize their work while assisting multiple stakeholders on time-sensitive projects. The successful candidate will proactively find new ways to communicate and build relationships with our customers and expand the LogicMonitor footprint. This role holder should also be capable of managing, building and coaching a small team of customer marketing managers and specialists.

Here's a closer look at this key role:

  • Lead and manage customer engagement and communication programs, such as a customer reference program, in-person/virtual events, workshops, rewards programs, and ongoing nurture campaigns
  • Partner with product marketing, customer success, and sales reps to develop programs that drive adoption, engagement, and expansion where appropriate
  • Lead, manage and coach a team of customer marketing managers and specialists
  • Work across global regions and departments to develop a periodic customer newsletter with educational resources and product updates
  • Manage customer relationships, presence, participation as well as appreciation at LogicMonitor’s annual User Conference and regional Customer Advisory Boards
  • Create a entire gallery of new case studies and categorize it by industry vertical and use case
  • Build a Global Customer Reference Program that creates a steady pipeline of customers to engage in marketing activities and support content creation efforts; including video and print case studies, analyst references, review sites etc.
  • Build a customer reference database that can be easily queried for referenceable customers filtered by name, region, use case, industry vertical etc.
  • Support the customer reference lifecycle, including recruitment of customers into marketing activities, maintenance of customer participation records in marketing activities, and capture of current customer usage agreements.
  • Act as an internal and external evangelist for LogicMonitor's Global Customer Reference program, working across regions and departments to continually educate and inform stakeholders of the program benefits and process
  • Improve customer goodwill and encourage them to offer publishable testimonials.
  • Enable Product Marketing teams to build new content from rich customer case studies, testimonials, quotes etc.
  • Collaborate with product marketing team on developing product and feature adoption strategies, tactics, and metrics
  • Own advocacy program and peer review sites strategy
  • Own Executive Customer Advisory Board strategy and tactics
  • Partner with Account-based marketing manager on campaign design for target accounts
  • Engage customers with non-transactional experiences like thought leadership, client newsletters, social engagement, and peer-to-peer sharing
  • Develop blogs, case studies, testimonial videos, and more to build awareness and clearly articulate the value of LogicMonitor through the eyes of our customers.
  • Educate existing customers about peer use cases and other relevant information to increase product adoption and usage.
  • Drive marketing campaigns to create upsell/cross-sell opportunities within existing customer accounts.
  • Recruit customer speakers to support press opportunities, webinars, local field events, and our annual conference, Rev.
  • Supply customer quotes, value metrics, custom assets, and other details to support sales engagements, marketing campaigns, product launches, and other activities.
  • Enable the field to tell compelling customer stories and support their sales opportunities.
What You'll Need:
  • 6+ years of experience in a customer marketing role in B2B market; technology or software industry preferred
  • Must have prior experience leading a customer advocacy program in the enterprise software space; strong preference for technical enterprise software spaces, like enterprise monitoring, observability or infrastructure monitoring.
  • Must have held customer-facing roles in the past and have a very customer-first attitude always
  • Experience developing content and marketing programs directed at existing customers that drove quantifiable results.
  • World-class written and verbal communication skills, with a portfolio of examples that clearly describe customer value.
  • Strong project management skills, with acute attention to detail.
  • Experience working with an enterprise customer base and sales force.
  • Ability to manage multiple short- and medium-term programs at once.
  • Ability to engage and empathize with DevOps type personas as well as senior IT, and C-level executives.
  • Proven ability to juggle multiple priorities and excel in a fast-paced environment
  • Strong project management or event planning skills
  • Track record of driving customer initiatives cross-functionally
  • Good working knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms (experience with Crowdvocate and Salesforce.com is a plus)
  • Must have managed a team directly in a current or prior role

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • AnsibleFrameworks
    • PuppetFrameworks
    • TerraformFrameworks
    • MariaDBDatabases
    • MySQLDatabases
    • ElasticSearchDatabases
    • TimeSeries DatabaseDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • GainSightEmail
    • MarketoLead Gen

Location

Located in the heart of downtown, our brand-new Austin office is best-in-class! Be inspired with panoramic downtown & Lady Bird Lake views.

An Insider's view of LogicMonitor

What’s the vibe like in the office?

Every morning is exciting because you're working with motivated, extremely intelligent and hardworking people. When everyone works in unison, it feels as though we're all a part of an extended family, thriving in each other's company and in turn, fostering LogicMonitor's success every day with our strive.

Farjad Syed

Director, Engineering Services

What does your typical day look like?

A lot of short meetings to sync on different projects; a lot of jokes on slack; and always a block of focus time. I'm also training for a marathon, so I've been able to work in training runs throughout the week, which is a big credit to the work life balance at LogicMonitor.

Megan Popma

Chief of Staff, Marketing

How does the company support your career growth?

LogicMonitor encourages all team members to share ideas, no matter your title. This has given me the opportunity to be involved in the development of strategic processes that improve both the customer experience and the company's bottom line.

Sarah Robinson

Sr. Director, Customer Experience Operations

How do you empower your team to be more creative?

We provide insight into the performance and predictability of the technology that companies need to deliver their customer experience. We have to be creative in helping them solve complex problems! We foster creativity by establishing a diverse team, collaboratively approaching strategic issues, and being strategic consultants versus salespeople.

Hass Johnson

Regional Vice President of Sales

How would you describe the company’s work-life balance?

I hate to be cliche, but work hard, play hard. Between doing design and research work, being in meetings, and checking in with my teammates, I'd describe my workday as busy. However, my team doesn't sacrifice our social life - we try and do escape rooms, game nights, happy hours, or team dinners every quarter or so to just kick back and relax.

Madeleine Le

Sr. UX Designer

What are LogicMonitor Perks + Benefits

LogicMonitor Benefits Overview

At LogicMonitor, we believe that all employees should be valued, heard and rewarded for their contributions to our company's incredible growth. Because our people are the heart of our success, we have created benefits and wellness programs that offer as much support as possible for each and every team member.

LM is committed to employee choice and flexibility and we have recently expanded our company's perks and culture events to reflect that. We have a variety of both in-person and virtual events on our company calendar; including yoga and meditation sessions, cooking classes, workshops, happy hours and more! While we do not require a specific number of days in office, our office hubs will continue to be centers of energy, to be used for purposeful meetings and meaningful gatherings.

Culture
Volunteer in local community
LogicMonitor is committed to giving back to our community. For that reason we organize regular LM Cares events across our offices so our employees can give back to the communities who support us.
Partners with Nonprofits
LM is excited to be partnering with several non-profits, for example Code2College. Their mission is to increase the number of minority and low-income high school students who enter and excel in STEM!
Friends outside of work
Eat lunch together
Intracompany committees
Our employees have the opportunity to join a variety of committees that lift up one another such as Women at LogicMonitor, or to help plan an event such as an LM Cares volunteer event.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
LogicMonitor is proud to have a wide range of diverse talent in leadership roles!
Unconscious bias training
We want our workspace to be as inclusive as possible, which means identifying all the ways we can improve ourselves. These trainings are ongoing to reflect our BetterEveryday pillar.
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
There is a place for everyone at LogicMonitor. We provide support and budget for several ERGs within our company, complete with their own slack channels, fireside chats, speaker series and more.
Hiring Practices that Promote Diversity
We’re committed to creating an inclusive environment for all our employees, and even partner with orgs like InternX to hire interns from underrepresented communities with the goal of full time hires
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer a FSA for: Health care, dependent care or commuter spending such as transit or parketing.
Disability Insurance
LogicMonitor's short-term and long-term disability provides a benefit equal to 60% of your earnings.
Dental Benefits
We offer a dental PPO as our base plan which is designed to give you the freedom to receive dental care from any licensed dentist of your choice.
Vision Benefits
We offer a vision PPO as our base plan which includes a very minimal copay.
Health Insurance Benefits
LogicMonitor has multiple health plans to choose from, including a HDHP at no cost to the employee. LogicMonitor also contributes monthly to an HSA for HDHP coverage.
Life Insurance
LogicMonitor offers life insurance and AD&D insurance to all our employees as part of our holistic benefits coverage.
Pet Insurance
We love our furry friends here at LM and want them to get the best care!
Wellness Programs
Weekly on-site and remote fitness activities, including weekly yoga and meditation.
Onsite Gym
Located on the 14th floor at our Austin office, we offer all employees a free 24x7 gym.
Team workouts
Mental Health Benefits
All employees have access to our Employee Assistance Program, which includes phone support and access to 4 free counseling sessions per year, completely anonymous from work.
Retirement & Stock Options Benefits
401(K)
LogicMonitor's 401(k) retirement plan offers a broad selection of stocks, bonds, and international index funds to choose from.
401(K) Matching
We care about our team member’s long-term financial health. All US team members enjoy a competitive 401(k) match.
Company Equity
At LogicMonitor, we know our strength lies in having all of our employees working together as one team. For that reason we designed a stock incentive program for all employees to share in our success.
Performance Bonus
LogicMonitor’s success is a direct reflection of the amazing team members that work here. Our bonus plans include everything from quarterly payouts to all-expenses paid vacations.
Match charitable contributions
As part of our commitment to serving our community, LogicMonitor monitor will match charitable contributions to help organizations meet their objectives.
Child Care & Parental Leave Benefits
Generous Parental Leave
LogicMonitor offers 12 weeks paid maternity leave, and 4 weeks paid paternity leave. If you've been here for 3 years, that increases to 18 weeks paid maternity and 6 weeks paid paternity.
Flexible Work Schedule
LogicMonitor offers a flexible schedule outside of core hours (8am - 6pm), as well as the option to work from home, per manager discretion.
Remote Work Program
LogicMonitor permits working remote on an as needed basis, per manager discretion.
Family Medical Leave
Employees are eligible to take Family or Medical Leave under the federal Family and Medical Leave Act (FMLA).
Adoption Assistance
The placement of an adopted or foster child with you is a major life event that we support. Work with HR and your manager on how to best prepare and plan for such an event.
Return-to-work program post parental leave
Company sponsored family events
We know that if your family is anything like you, they must be great. We regularly have family events to celebrate those special people in your life.
Vacation & Time Off Benefits
Unlimited Vacation Policy
We have unlimited PTO. As much as we love our work, we know it's important to get away too. We value output, not desk time so you can just take the time you need off.
Generous PTO
In addition to unlimited PTO, we also offer a "Vacation on Us": A big cash bonus provided to take a vacation on us after 3 years of employment
Paid Volunteer Time
Want to give back to the community? So do we! Join us for the next up-coming LM Cares event.
Paid Holidays
We require team members to take a minimum of 15 workdays of vacation time throughout the year, in addition to the 10 paid holidays.
Paid Sick Days
Eligible employees will accrue up to 12 paid sick and personal leave days per year, which can be used for sick days, Kin care, personal leave, etc.
Perks & Discounts
Beer on Tap
At LogicMonitor, it's likely you will find your favorite local brew or cold brew on tap.
Casual Dress
Please don't wear a suit or tie into the office.
Commuter Benefits
We offer a monthly stipend to offset your transit or parking expenses. But if that’s not enough, we also offer a FSA which can be used for commuter benefits as well.
Company Outings
We have quarterly outings, team outings, and weekly happy hours. We really like our co-workers.
Game Room
Ping pong anyone?
Stocked Kitchen
M&Ms, avocado toast, cold brew? - you name it, we probably have your favorite snack available in our kitchen! If not, we have an on-going request list so we can get it for you.
Some Meals Provided
Happy Hours
Quarterly Happy Hours. Need we say more? Cheers!
Parking
You can link your FSA up to our Commuter Benefits program to help with the cost of parking around the city.
Pet Friendly
Several of our offices are pet friendly, and we even offer Pet Insurance for our furry LMers!
Recreational Clubs
There is an amazing gym on the 14th floor of our Austin office. But we also offer a monthly stipend that can be used towards a gym membership if that is your preference.
Relocation Assistance
If working in the office is a requirement of the role, we may offer relocation assistance. We value collaboration and teamwork.
Fitness Subsidies
Enjoy a monthly stipend of $150 to spend on a gym membership, a parking permit, or anything you choose--that’s all up to you!
Home Office Stipend for Remote Employees
If you are remote, you can use our $150 per month Harmony Bonus to help pay for home office improvements! Fancy a cool new mouse? Desk missing the perfect houseplant?
Professional Development Benefits
Job Training & Conferences
Have you got your eye on a professional conference or convention you’d love to attend? We offer reimbursement up to $1,000 in professional development for every employee.
Tuition Reimbursement
Have you got your eye on a degree or professional certification? We offer reimbursement in professional development for every employee.
Diversity Program
Lunch and learns
We have bi-weekly learning sessions that include everything from: Leadership Lean-ins, Product Updates, Skills Training, Outside Speakers, and more.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 and Cross-department programs, Career mentoring, Leadership mentoring. Learn from someone who’s been there, or someone in a totally different functional area.
Continuing Education stipend
Have you got your eye on a professional conference or convention you’d love to attend? We offer reimbursement up to $1,000 in professional development for every employee.
Time allotted for learning
We want you to love what you do and be the best at doing it. Work with your manager to schedule time to pursue your learning interests. Try any of our thousands of free LinkedIn Learning courses!
Online course subscriptions available
Customized development tracks
Paid industry certifications
We’ll reward you for getting Industry certified! We offer reimbursement up to $1,000 in professional development for every employee.

Additional Perks + Benefits

We know we can only achieve greatness with a top notch team. So that's why we surround ourselves with an awesome team who are your friends and mentors alike.

We operate with integrity, esteem diversity and treat each other fairly and with respect. We strive to find our own versions of personal and professional harmony through community building and holistic growth. We hear time and time again that our awesome people are a huge part of why LMers chose LogicMonitor, love their teams, and choose to stay.

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