Director of Demand Generation at Hearth

| Austin
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About Hearth
Hearth is a Fintech company helping Home Improvement contractors grow and manage their business. Our SaaS platform -- Hearth ( ) -- provides over 10,000 contractors the financial tools they need to close more business, including financing solutions, invoicing, payment collections, insurance products, all-in-one modern system designed specifically for the Home Improvement industry.
Backed by 8VC, Founders Fund, and other prominent leaders in Silicon Valley, Hearth has raised over $50M and is one of the fastest-growing companies in the Home Improvement space.
About the Role
Hearth is looking to rapidly grow our demand generation engine by bringing on an experienced leader. This role will be responsible for owning & optimizing our current marketing programs while expanding into new channels. You will own everything from agency relationships to creative development in current channels. With channel expansion, you will own the entire flow from budgeting to scaling winning bets. A successful candidate will have experience building/running a powerhouse performance marketing program and testing + scaling into new channels. This is an opportunity to join a rapidly growing team, continue to build a first-class demand gen engine, and build out a team within marketing.
What you'll do:
  • Own, optimize, and communicate results from current paid channels including Facebook, Google, programmatic, email prospecting and more
  • Own agency relationships, driving for maximum ROI
  • Test and find success in new digital paid channels like YouTube, LinkedIn, Reddit and more
  • Identify and build out new digital channels that have strong growth potential within the home improvement space
  • Build upon our data driven approach to our demand generation strategy using structured A/B testing, funnel analysis, and sales data
  • Own creative development and success in collaboration with online tools and designers
  • Build and test creative & messaging around new features, products and branding, particularly our new payments collection and contracts solution in the short term
  • Make recommendations that impact landing page and funnel optimization for the business development, sales, and marketing teams
  • Partner with sales leaders to tie results to sales performance
  • Work with marketing and finance leaders to determine optimal spend and media mix across digital channels
  • Opportunities to build out a Demand Gen team within our growing marketing team

What we're looking for:
  • 5-7+ years of work experience in marketing or a high-growth tech company with exposure to marketing technology or campaign creation, or an ad agency with experience implementing and optimizing media budgets
  • Experience and willingness to dig in and get your hands dirty while we build out the demand generation team
  • Metrics-driven in your decision-making, always striving to improve existing processes
  • You approach problems in a structured manner
  • Extremely detail oriented with an ability to understand data and act on it
  • Ability to communicate complex ideas to internal stakeholders
  • A naturally, curious learner
  • Willingness to work on your own projects and be responsible for results
  • Experience working with sales teams
  • Competitive spirit, high energy, self-motivated team player that wants more than a 9-5 job
  • Experience hiring, managing, and building teams

  • Knowledge of the home improvement space
  • Experience in Salesforce, Marketo and Outreach
  • Experience running landing page tests and funnel optimization
  • Experience working with designers on creative development for marketing campaigns

We are hiring for this position in our Austin, Texas office, but are currently operating in a remote capacity due to COVID-19.
More About Us
Hearth embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. We consider for employment qualified applicants with arrest and conviction records.
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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SalesforceCRM
    • OutreachEmail
    • MarketoLead Gen


We are located off of Montopolis and Ben White, right off the freeway! It is super easy to get to and we have TONS of on-site, free parking!

What are Hearth Perks + Benefits

Hearth Benefits Overview

Medical, dental, and vision options.
Mission-driven, values-based culture.
Generous PTO, plus company holidays.
401(k) package.
Provided lunch daily
Fun, casual, urban office environment

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Team happy hours on occasion!
Pet Friendly
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within
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