Company Overview
Alpha Paw is a rising star in the booming pet supply e-commerce industry, and we’re looking for dog lovers to grow our team! We’re on a mission to help our customers be the best pet parents they can be.

Our vision is to become the #1 resource dog lovers look to when they have questions or need help along the pet parenthood journey — and we need you to help us get there.

What You Will Do

• Own email & retention strategy
  Own the marketing strategy for prospects and customers via email, SMS, chat, direct mail, packaging inserts, loyalty/referral programs, and other direct channels
  • Develop and test segmentation and personalization strategies to give our customers the most relevant experience possible across channels
  • Prioritize retention efforts in the form of a roadmap, leading a team of two (and growing) to execute on our deliverables
  • Stay on the cutting edge of email, retention, and loyalty trends in order to pitch, test, and roll out new communication channels
  • Drive CLTV growth by leveraging our customer data to find new and more relevant ways to talk to our customers at the right time with the right message
     
• Starting with...
  • Rolling out a comprehensive direct mail program that hits our conversion metrics and aligns with our brand guidelines
  • Overhauling and relaunching our loyalty / referral program based on team / customer feedback & customer engagement data
  • Setting strategy on all paid re-engagement campaigns across our digital marketing channels; partner with growth team to execute
• Lead a team
  Be a great manager and leader for our awesome team of 2 and grow the Retention Marketing team from there
• Be a great cross-functional partner
  Collaborate with our Design, Ecomm, CX, and Ops teams while rolling out new strategies and optimizing process

Who are we looking for?

• 6+ years of CRM / retention marketing experience - experience working with subscription businesses a plus, even though we re not one!
• Prior experience with email (extensive), SMS, social messaging platforms, direct mail, and loyalty/referral programs
• Prior experience directly managing others and being a great leader
• A customer-first (and customer-obsessed) attitude who is excited to bring tons of new ideas to the table while also executing on the good ones we already have