Job Summary:

Spredfast is seeking a Director of Global Brand Marketing to create and execute a brand strategy that drives awareness, differentiation, affinity, and preference. This position will be responsible for nurturing and leading a team that will plan, conceive, execute, and deliver the Spredfast brand globally, including brand definition, vision, architecture, and guidelines across all marketing materials.

The Director of Global Brand Marketing will develop and execute marketing programs that increase brand equity and brand awareness of Spredfast. The ideal candidate will be passionate about building market-leading brands, managing integrated content and campaign strategies, and consistently reflecting the brand’s positioning in the market. This individual should have a proven track record of creating strategic direction and plans for brands and then successfully delivering and activating them across global teams and employees.

He/she will develop and execute brand marketing plans, encompassing all channels including web, social, content, press, co-marketing, partnerships, and events. This role requires a high degree of inter-departmental collaboration, customer focus, excellent communication skills, relationship management, and an analytical eye towards results. This candidate should be a strategic thinker, problem solver, and thrives in a fast-paced environment. Attention to detail and situational leadership is vital to success.

This position reports directly to the Vice President of Brand and Revenue Marketing.

Responsibilities:

• Drive development of the Spredfast brand platform: brand story, architecture, and content activation programs.
• Create a content strategy for Spredfast that tells compelling stories to our target audiences, including customers, prospects, and employees.
• Develop strategy and execute customer advocacy and marketing programs, such as the Spredfast Ambassador Program.
• Craft executive speaker content and prepare executives for Spredfast branded events, such as our Smart Social Summit, our regional Smart Social events, SXSW Social Suite, and internal company all-hands.
• Oversee the crafting of Spredfast’s messaging for target press and media contacts, including developing new “angles” designed to drive more high impact coverage.
• Develop a communications calendar and outreach strategy for company executives that deepens relationships with customers, targeted media, and employees.
• Collaborate with external keynote speakers for our branded events, ensuring on-message talk tracks and on-brand messages.
• Define and maintain metrics for PR, content, comms, and co-marketing efficacy and report them to internal stakeholders on a regular basis.

Requirements:

• 5 - 7 years of a proven track record in similar brand and communications leadership role.
• Experience working closely with press/media to shape and drive company point of view.
• Demonstrated record of delivering effective brand and marketing strategies resulting in increased awareness, preference, conversion, and loyalty.
• Familiarity with the latest trends in social media.
• Stellar interpersonal, verbal, and written communication skills.
• Strong strategic business analytical skills, testing mindset, and creative spirit.

The Perks at Spredfast

• An incredible work environment – fun, casual, fast-paced environment with endless ping pong
• A #freesponsibility work culture that values #awesomeness and #teamswork
• Swank offices in the heart of downtown Austin
• Health, dental, vision, disability, and 401K benefits
• Flexible paid time off
• Fresh, healthy lunches catered four days a week
• Unlimited snacks and drinks

About Spredfast:

Spredfast is a social software company and platform, headquartered in Austin, Texas with offices in New York City, London, Hamburg, and Sydney, that seeks to connect every company in the world with the people that they care about the most. Spredfast’s “Smart Social” software enables companies to manage, integrate, and amplify social content across any digital touch point. With global reach, Spredfast customers have managed more than one billion social connections across 84 countries. Today, Spredfast helps more than fifty percent of Interbrand’s 2015 World’s Best Brands to create first-class social experiences.

Search Firm Representatives Please Read Carefully:

Spredfast, Inc. is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Spredfast via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Spredfast. No fee will be paid in the event the candidate is hired by Spredfast as a result of the referral or through other means.

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