Director, Growth Marketing

| Austin
About Dosh: 
Dosh is revolutionizing the way the world does cash back. We are the fastest growing app that finds cash for consumers and helps businesses acquire and retain customers. Dosh subscribers (Doshers) get cash back for traveling, shopping, and dining out at thousands of merchants nationwide. Using breakthrough technology to eliminate wasted advertising spend, Dosh puts that money back into the pockets of consumers and businesses. 

We’re a two-sided marketplace offering merchants/brands an online-to-offline performance-based advertising solution through card-linked offers. For our Doshers, we are providing a completely frictionless cash back experience. No cutting coupons. No scanning receipts. No hassle. Just cold, hard cash. Doshers can then transfer the cash they've earned directly into a bank account, PayPal, Venmo, or donate to a charity conveniently through our app! Our product is disrupting the trillion-dollar advertising industry by connecting merchants directly with their consumers.

Impact:
Reporting directly to the CMO, the Director of Growth Marketing will lead the development and execution of a clearly defined acquisition strategy. Specifically, this role will focus on profitable acquisition of new users across paid channels including SEM, Display, Referrals, Social, Influencers and Paid Media. This role requires both strategic & critical thinking and tactical execution to drive momentum across the funnel. You will develop and execute a robust test & learn approach which will create meaningful impact across the business and inform your decision making on a daily basis. You will collaborate with Product, Brand, CRM, Creative, and BI/Analytics teams to identify and execute on opportunities. You will have deep knowledge & experience owning key performance metrics (ROAS, CVR, CPA & CAC) and optimizing across each channel.

This is a unique opportunity to build a growth function from the ground up, driving company growth to support our mission to move billions of dollars to millions of people.

What You'll Do
  • Develop & execute a growth marketing strategy for new customer acquisition 
  • Own/manage multiple paid channels (SEM, Display, Referrals, Social, Influencers and Paid Media) 
  • Develop, manage and market new product features, merchants and offers to target audiences
  • Map the target audience journey through the funnel, understanding deeply what motivates and compels them to act
  • Develop robust test & learn roadmap for each channel
  • Work with agency/media partners partners to optimize tactics across all paid channels in order to drive optimal ROAS
  • Work with Analytics to develop best-in-class tracking, measurement and reporting methodologies
  • Own planning/forecasting and monitor daily/weekly results for each channel (KPIs include CVR, CPAs, Spend, ROAS & CAC)
  • Regularly communicate impact of growth marketing programs to the broader business, ensuring full comprehension of growth marketing goals, benchmarks, pacing and impact

Who You Are
  • 8+ years of mobile/app growth/acquisition marketing experience in a high-growth, fast-paced consumer technology, e-commerce or DTC environment
  • An expert in data-driven performance marketing who can “own” targets and other KPIs (eg CPAs, CAC, ROAS)
  • Experience working across the full marketing funnel 
  • Experience owning and managing a budget, forecasting, and delivering on monthly goals of across Spend, CPA, ROAS, and CAC
  • Experience scaling one or more paid media channel from a direct response/customer acquisition perspective (SEM, Display, Social, Affiliates, Paid Media, Referral, etc)
  • Ideal candidate is extremely analytical, great in a fast-paced environment and can hustle & execute, all with operational excellence
  • Ability to prioritize, self-start, and swiftly adapt to changing market conditions and think creatively
  • You take ownership, are an inventive problem solver, and have a high level of accountability
  • You have a natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced, and highly-fluid environment
  • You demonstrate exceptional verbal and written communication skills

Why Dosh:
  • The opportunity to join us on our mission to positively impact millions of people's lives financially
  • A ground floor opportunity with the Dosh team
  • The chance to work in a fast-paced start-up environment with experienced industry leaders
  • Fun, driven, innovative and supportive co-workers who will push you to be your best
  • Competitive compensation and benefits

At Dosh, we celebrate and support all differences. Dosh is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex national origin, sexual orientation, age, citizenship, marital, disability & veteran status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • MySQLDatabases
    • TeradataDatabases
    • OptimizelyAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MailChimpEmail

Location

13501 Galleria Circle , Austin, TX 78738

An Insider's view of Dosh

What’s the vibe like in the office?

I love coming in to work every day. You can really start to feel the energy of a startup here. We have a big "work hard play hard" culture where the main priority is figuring out how to solve our business and technology needs, but we also have so many people that love to get involved with movie days, sports, happy hours, and other fun activities.

Rafa

Software Engineer II

What projects are you most excited about?

I am most excited about the Right Offer project. This project aims to build intelligence into the Dosh ecosystem so that we're able to create personalized offers for each individual user to maximize relevance for the consumer and optimize for merchants' marketing goals!

Sahil

Senior Software Engineer

What does career growth look like on your team?

At Dosh, career growth presents itself in a variety of forms. Whether that’s learning more advanced technical skills, taking on increased responsibilities, or working on bigger and more challenging projects, there are ample opportunities to work on new and interesting projects that are critical to the success of our company.

Ryan

Senior Director, Engineering

How do you make yourself accessible to the rest of the team?

As the sole lawyer in the company, I consider the team to be my internal clients. I make myself available by having an open door, attending product and engineering meetings, responding timely to Slack and making sure the entire company understands the role of a General Counsel and the value that I can add.

Courtney

General Counsel

How do you empower your team to be more creative?

It’s important to look beyond the design industry for inspiration to carve a distinctive path. Inspiration can come from nature, music, movies, art, or a conversation with a colleague with a completely opposite professional background. I encourage my team to look beyond the obvious destinations for solutions that push us beyond what we know.

Nayna

Director, Marketing Communications Design

What are Dosh Perks + Benefits

Dosh Benefits Overview

Our mission to positively impact people’s lives financially by moving billions of dollars to millions of people permeates every decision we make. We believe that combining humility, transparency, adaptability, and creativity allows us to remain agile while creating impactful experiences and solutions for our users, businesses, and community. We believe that staying genuine to our mission drives genuine action to positively impact people’s lives a little Dosh at a time.

Culture
Volunteer in local community
Eat lunch together
Intracompany committees
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Acme Co. hosts company outings Monthly.
Free Daily Meals
Employees get free lunch on Monday, Tuesday, Wednesday, Thursday, Friday.
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Happy Hours
Parking
We offer employees Free on-site garage parking.
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Tuition Reimbursement
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
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