Director of Public Relations

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What we do:

TrendKite is transforming the way the world views earned media - and we’re making life better for PR professionals in the process. Our platform harnesses big data and analytics to easily measure the impact news coverage has on a brand’s reputation, website traffic, and business goals. As a venture backed, high traction startup, we’re disrupting a huge existing market while helping companies like Nike, Google, Delta, SXSW and hundreds more turn PR coverage into real business impact.

Our Culture:

The TrendKite team is smart, passionate, and loves the hands-on hard work it takes to build a great company. As a company, we work hard, play hard, and do everything we can to make our customers wildly successful. We're a motivated group with a passion for start-ups and the wild but rewarding ride they entail. Enjoy doing stuff outside of the office? Us too! We celebrate our successes outside of work and take care of our people with solid benefits. 

The Role:

You’ll build and execute TrendKite’s PR and thought leadership strategy. This requires you to be a thought leader in PR and on the cutting edge of data-driven best practices, since we’re changing the way the brands and agencies maximize their return on earned media. It also requires you to be a hands-on practitioner, spending your time writing, pitching, and persuading. You’ll need to bring a provocative, data-driven point of view on the evolution of the PR industry.

What you'll do at TrendKite:

  • Own TrendKite’s thought leadership program and positioning.
  • Drive awareness and positive coverage of TrendKite with press and analysts.
  • Be a power user of our tools for journalist identification outreach, PR measurement and analysis, and more.
  • Be our hands-on PR practitioner, doing the work yourself rather than acting as liaison with an agency or managing a team of minions
  • Proactively pitch stories that advance TrendKite’s narrative of disrupting the PR technology landscape by bringing data-driven measurement, advanced analytics, and optimized workflow.
  • Tell stories that resonate with customer personas ranging from CMOs to VPs of Communications to PR Managers, tailored across a number of key market segments.
  • Be TrendKite’s number 1 customer. Serve as internal evangelist and consultant on PR pains, concerns, and best practices for sales and marketing teams that sell into the PR market.
  • Working with Sales as an advocate and SME.
  • Set earned media and other key reporting metrics that drive achievement of business goals.

What you MUST bring to the table:

  • 7+ years experience in PR and CommunicationsFamiliarity with PR Analytics tools (including competitive solutions as well as TrendKite)
  • 4 year Bachelor's degree
  • Experience in SaaS companies
  • US Citizen or Permanent Resident (We will not sponsor at this time)
  • An impressive portfolio and track record of driving thought leadership
  • Positivity and desire to uplift and share knowledge with those around you
  • Adaptable but organized- We're a start up! You've got to be OK with being on your toes at times but able to maintain focus within your day-to-day activities to reach goals
  • Stellar communication & time management skills both over the phone and in writing

Bonus if you have:

  • A reputation as a thought leader in the PR space
  • Experience on both the brand and agency side
  • Experience as a TrendKite user
  • Sold to midsize and larger complex companies

TrendKite is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment.All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Location

We are in the heart of Downtown Austin's burgeoning startup scene, directly across from the Capital Factory and a block away from Congress.

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